Kia Motors America Announces March Sales

IRVINE, Calif., April 1, 2008 -- Kia Motors America (KMA) today announced March sales of 24,871 units and year-to-date sales of 68,214 units.

Spectra and Rio had their best selling months of the year with 8,022 and 3,514 units sold respectively. Both vehicles also experienced increases year-to-date in the first quarter, and over the same period last year. Total sales for the month of March also rose 13 percent over the previous month.

Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2007, KMA recorded its 14th consecutive year of record U.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site -- http://www.kia.com/. For media information, including photography, visit http://www.kiamedia.com/.

                MONTH OF MARCH                      YEAR-TO-DATE
  Model       2008          2007                  2008         2007

  Rio        3,514         3,044                 9,098        6,309
  Spectra    8,022         5,675                18,013       14,493
  Optima     2,404         4,318                 9,196        9,425
  Amanti       173           945                   556        2,738
  Sportage   3,171         4,304                 9,786       11,715
  Sorento    2,039         3,771                 4,621       10,079
  Sedona     2,737         3,996                 7,291       15,924
  Rondo      2,811         1,514                 9,653        2,920

  Total     24,871        27,567                68,214       73,603