Dickies Announcement at Texas Motor Speedway

Media Contact:

Lisa Boggs

 (o) 312-233-1209

 (c) 312-519-9979

lisa.boggs@edelman.com

 

 

 

 

 

 

 

 

Dickies Announces The Annual American Worker Of The Year Contest At The
Samsung 500 

           

 

WHAT:         Dickies(r), the leading global workwear brand, is
kicking-off the 2008 "American Worker of the Year" contest at The Texas
Motor Speedway. The promotion will award an individual that has proven
themselves to be the hard-working, human embodiment of the Dickies
brand. 

 

WHO:           Jon Ragsdale, Vice President of Marketing and Business
Development, Dickies 

                   Eddie Gossage, President & General Manager, Texas
Motor Speedway

                    

WHEN:         Saturday, April 5, 2008 at 10:30 a.m.

 

WHERE:       Texas Motor Speedway

Deadline Room in the Media Center

 

DETAILS:      For the 16th consecutive year, Dickies is honoring
hard-working men and women with "The American Worker of the Year"
contest, the first of its kind. American workers who trust their Dickies
workwear to be as tough as they are may submit entries beginning June 1,
and the contest will run through August 15, 2008. Anyone interested in
entering can visit www.americanworkeroftheyear.com
<http://www.americanworkeroftheyear.com> , visit a Dickies mobile tour,
or fill out an application at a store point of purchase display.

 

                   There will be six finalists and one winner. All
finalists will receive a trip for two to the PBR World finals in Las
Vegas, where the winner will be announced on Oct. 31. The winner will
receive a Ford F-150 truck, a Yamaha Rhino premium four-wheeler, a
Dickies regional Dickies gift certificate, a trip for two to the Dickies
500 and a chance to win $1 million dollars should the winner's chosen
car win the race. Finalist will receive a Yamaha four-wheeler, BW
trailer hitch, a Polaroid digital camera and a regional Dickies gift
certificate.

 

Dickies(r), a global brand powerhouse known for quality work pants,
shirts, denim, outerwear, school wear, outdoor gear, medical and chefs
apparel and an extensive licensing program offering sturdy head-to-toe
clothing options for hardworking men and women of all ages, professions,
regions and interests.

 

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