Pep Boys Names Zimmerman Advertising its Agency of Record
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PHILADELPHIA--The Pep Boys – Manny, Moe & Jack , the nation’s leading automotive aftermarket retail and service chain, today announced that it has selected Fort Lauderdale, FL-based Zimmerman Advertising as its agency of record.
Pep Boys will partner with Zimmerman, the nation’s 15th largest advertising firm and the largest automotive retail advertising agency in the U.S., to create new marketing and advertising, media planning and buying and creative strategies to serve the needs of Pep Boys’ 562 stores across the country and in Puerto Rico.
“Partnering with the Zimmerman folks makes sense, as they understand the importance Pep Boys places on satisfying our customers,” said Scott Webb, Pep Boys’ senior vice president of merchandising and marketing. “More importantly, through their strategic efforts, Zimmerman can help us achieve our objective of treating every market as if it is the only market and every customer as if he or she is our only customer. Their insight and guidance will be invaluable as we work toward helping our customers recognize us as the automotive aftermarket solutions provider of choice, whether they need repair and maintenance, parts for a DIY car project or accessories for their vehicle.
“In addition, Zimmerman’s extensive experience deploying successful campaigns in the automotive industry will help ensure we meet our unique marketing and advertising and branding goals, which include focusing on Hispanic marketing, exploring the opportunities in new media and making a renewed commitment to customer relationship management and loyalty programs.”
Jim Fox, Pep Boys’ vice president of marketing and advertising commented, “We are pleased to engage a highly experienced agency like Zimmerman to help us create a more dynamic marketing and advertising strategy and reignite customer passion for our 87-year-old iconic brand and its heritage. We look forward to working together with the Zimmerman team to identify new and exciting approaches to reaching our customers and building our brand.”
“We believe the opportunity is absolutely monstrous,” said Zimmerman Advertising Founder Jordan Zimmerman. “We are poised and ready to fully activate the vision of Pep Boys becoming the premier national brand to service cars and trucks.”
About Pep Boys
Pep Boys has over 560 stores and approximately 6,000 service bays in 35 states and Puerto Rico. Along with its vehicle repair and maintenance capabilities, the Company also serves the commercial auto parts delivery market and is one of the leading sellers of replacement tires in the United States. Customers can find the nearest location by calling 1-800 -PEP-BOYS or by visiting www.pepboys.com.
About Zimmerman Advertising
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group™ company, is the country’s leading national retail brand builder, and the 15th largest advertising agency in the United States, with more than 1,000 full-time associates and offices throughout the country, including New York, Los Angeles, Washington DC, Chicago, Dallas, San Francisco and Atlanta.
Omnicom Group is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.