Level Ten Communications inks deal with AIM Autosport

Toronto, Ontario (March 24, 2008) - Level Ten Communications (Level Ten) and AIM Autosport (AIM) are pleased to announce the two companies have reached an agreement for the provision of services. The deal effective immediately, will see Level Ten provide media, marketing and public relations support for AIM’s Grand AM Daytona Prototype and Star Mazda programs. The deal also includes the development of new web site for the team and expanded web-based initiatives.

“Going into our second year of the Grand AM DP project we wanted a one-stop solution to handle a variety of needs,” commented AIM Autosport principal, Ian Willis. “Level Ten offered that solution supported by the fact the company is strongly focused on motorsport.”

Level Ten and AIM Autosport will work closely together to deliver media and marketing strategies to provide maximum impact for the race team’s sponsors and partner companies. The two companies will also develop and implement initiatives that will enhance AIM Autosport’s driver development program s.

”Our goal has always been to become involved with a leading motorsport team” noted Level Ten Communications Managing Director, Chris Jameson. “AIM Autosport with its great history in North American motorsport, a terrific driver development program plus being a team with the strong desire to move forward was certainly at the top of our list. Level Ten has had the pleasure of working with some of AIM’s young drivers in the past and to see the team in action” Jameson continued. “When this opportunity came up to partner with the team, we jumped on board pretty quickly.”

Level Ten Communications will join with AIM Autosport for the Gainsco Miami Grand Prix at Homestead Miami Speedway this coming weekend (March 27-29) offering race updates on the team’s web site and a direct pipeline to onsite media . “We look forward to having Chris at the majority of our race events in the future” noted AIM’s Willis. “Having that direct contact with the media as well as someone on hand to provide immediate information for sponsors is an important part of the program moving forward.”

The AIM Autosport Exchange Traded Gold #61 Ford-Riley will be on track for qualifying on Friday afternoon (28th) at 3:00 p.m. (ET). The Grand Am Rolex Sports Car Series presented by Crown Royal Cast No. 16 Grand Prix of Miami is at 3:00 p.m. on Saturday. The race is scheduled to run 400 km’s (109 laps) with a three-hour time limit. Visit www.grand-am.com/rolex/ for more details.

Company Facts: Level Ten Communications formed in 1994 offers a wide range of services for corporate and individual clients including graphic design, media management and media training, public relations, management of complete internet programs and development of marketing programs. The company has focused on motorsports since 2002 and current clients include Robert Wickens (World Series Renault, A1GP), Daniel Morad (Formula Atlantic , A1GP), Mike Vincec (Stars of Karting and Skip Barber), Gianmarco Raimondo (Formula BMW Americas), Reid Arnold (karting), The Canadian Motorsport Hall of Fame and RaceCanada.ca. Corporate clients include Sun Pac Foods, TIE Media, Design Performance Graphics Inc., and Design Ideas.

Established in 1995, AIM Autosport has a mandate to identify, train and manage emerging motorsport talent. AIM has provided many young drivers with a solid foundation on which to build a career in professional racing. The success of the AIM driver development programs has been achieved through the dedication of our employees and the ongoing support of our commercial and technical partners. Away from the track, AIM Autosport serves the needs of the racing community with a purpose-built preparation shop situated in the Toronto suburb of Woodbridge, Ontario. AIM currently fields the #61 Exchange Traded Gold Ford-Riley Daytona Prototype in the Rolex Grand Am series with drivers Mark Wilkins and Brian Frisselle. The team continues to support the Star Mazda series and is developing a team for the 2009 season.