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Honda Presents Honda of Pocatello with 2007 President's Award

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POCATELLO, Idaho--Honda of Pocatello has been awarded the 2007 Presidents Award by American Honda Motor Co., Inc. The award is considered Hondas highest dealership honor and is presented to the top 15 percent of Honda dealerships across the country annually that meet the stringent requirements to qualify. This is the second consecutive year that Honda of Pocatello has earned this prestigious honor.

To qualify for the award, dealerships are required to achieve a lofty set of objectives in all areas of operation, including customer service and satisfaction, facility operation, training, and sales. More than 1,000 Honda automobile dealerships participate in the program, with 148 earning the Presidents Award for 2007.

Earning the Honda Presidents Award takes complete dedication by the entire dealership team, says Richard Colliver, executive vice president of American Honda. Honda of Pocatello has proven its commitment and has set the bar to which all other dealerships aspire. I encourage you to experience for yourself what makes working with a Honda Presidents Award dealership that much more rewarding.

We are pleased to be recognized as one of the best Honda dealerships in the nation, said Sid DeBoer, CEO of Lithia Motors, Inc. , parent company of Honda of Pocatello. The commitment to customer satisfaction displayed by our team members in Idaho is something we strive for at each of our stores.

Honda of Pocatello is proud to offer the all-new Accord, in addition to the full line of Honda vehicles -- Civic, Fit, Odyssey, Ridgeline, S2000, Pilot, Element, and the CR-V.

About Lithia

Lithia Motors, Inc., is a Fortune 700 and Russell 2000 Company. Lithia sells 28 brands of new, and all brands of used, vehicles at 110 stores which are located in 46 markets within 15 states. Internet sales are centralized at, or through the recently launched Lithia also sells used vehicles, arranges finance, warranty, and credit insurance contracts, and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 105,323 new and used vehicles and had $3.23 billion in total revenue in 2007. Lithia is publicly traded and is available on the web at