Chrysler February 2008: Car, Truck, and SUV Sales Grow
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- Dodge brand car sales rise 6 percent year-over-year on strength of Dodge Avenger and Caliber
- Chrysler brand truck sales led by rising sales of the all-new Chrysler Town & Country and Aspen
- The all-new Jeep(R) Patriot sales of 5,195 units mark the vehicles' best month ever
- New Day vehicles appeal to buyers looking for solid value, popular feature packages and high quality
AUBURN HILLS, Mich., March 3 -- Chrysler LLC today reported total February 2008 sales of 150,093 units which is 14 percent below the same period last year. This includes a significant reduction in fleet and reflects the company's ongoing commitment to reduce daily-rental fleet vehicle sales. All sales figures are reported as unadjusted.
"While the auto industry is experiencing the impact of slow economic growth, Chrysler LLC February results reflect progress within each brand," Vice Chairman and President Jim Press said. "The positive numbers for Dodge cars, the all-new Chrysler Town & Country and the Jeep Patriot prove our renewed focus on consumer feedback, such as the demand for good fuel economy, is resonating -- and translating into sales of our New Day Value Packages."
In addition, Press added: "While becoming a more agile company, we're developing a more personalized relationship with our customers and strengthening collaboration with our dealer partners. It's the sum total of their feedback that will guide the evolution of our dynamic product lineup and really make it a New Day -- and a new era -- at Chrysler LLC."
February sales highlight strong core products like the Dodge Caliber -- offering good mileage at a low price. Increased sales of Dodge Caliber (up 10 percent), and Dodge Avenger (up 60 percent), demonstrate Chrysler's strong positioning in the all-important car market, offering customers what they are looking for now more than ever -- vehicles with high quality, great performance and tremendous value.
Chrysler brand truck sales were led by the Chrysler Town & Country, which posted sales of 11,952 units for February, representing a 1 percent increase versus the same period last year. Chrysler Aspen sales increased 31 percent with 2,879 units compared with February 2007 when sales were 2,202 units.
The all-new Jeep Patriot set a new sales record for the month of February with 5,195 units sold. The vehicle is one of Chryslers' recently introduced models that achieve 28 miles per gallon or better in highway driving.
Chrysler LLC and its Dealer Advertising Association launched the New Day Celebration campaign last month in 55 regional markets. Solid February sales of the 12 vehicles featuring New Day Value Packages, including the Dodge Caliber, Dodge Avenger, and Chrysler Sebring -- all developed in response to input from customers and dealers -- affirm Chrysler's new direction to listen intently, move quickly and offer the best value in the American market.
The all-new 2009 Dodge Journey continues to arrive in showrooms in March. Dodge Journey is a global vehicle that meets life's changing demands by offering five or seven passenger seating and a choice of four or six cylinder engines. Dodge Journey arrives to market with a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $19,985 (including $625 destination).
The Company finished the month with 436,399 units of inventory, or a 73- day supply. Inventory is down by 11 percent compared with February 2007 when it was at 492,230 units.
About Chrysler LLC
Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep(R), Dodge and Mopar(R) brand vehicles and products. Total sales worldwide in 2007 were 2.68 million vehicles. Sales outside of North America were the highest in a decade with an increase of 15 percent from 2006. The Company's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Charger.
Chrysler LLC U.S. Sales Summary Thru February 2008
Month Sales Vol % Sales CYTD Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Sebring 11,056 5,744 92% 20,234 12,629 60%
300 9,207 10,413 -12% 16,957 19,000 -11%
Crossfire 148 1,286 -88% 272 1,603 -83%
PT Cruiser 5,537 8,485 -35% 10,299 16,802 -39%
Aspen 2,879 2,202 31% 5,449 4,348 25%
Pacifica 930 6,137 -85% 1,827 9,994 -82%
Town & Country 11,952 11,845 1% 21,043 23,222 -9%
CHRYSLER BRAND 41,709 46,112 -10% 76,081 87,598 -13%
Compass 2,879 4,071 -29% 5,564 8,036 -31%
Patriot 5,195 644 707% 9,684 819 1082%
Wrangler 7,088 9,240 -23% 13,225 18,194 -27%
Liberty 7,350 7,588 -3% 15,681 14,729 6%
Grand Cherokee 7,163 10,823 -34% 14,991 20,458 -27%
Commander 2,568 5,410 -53% 6,234 10,901 -43%
JEEP BRAND 32,243 37,776 -15% 65,379 73,137 -11%
Caliber 10,937 9,900 10% 21,822 18,572 17%
Avenger 8,306 5,205 60% 15,491 6,489 139%
Charger 9,750 10,776 -10% 17,722 18,216 -3%
Viper 90 55 64% 163 99 65%
Magnum 1,862 3,133 -41% 4,204 5,442 -23%
Dakota 2,617 5,172 -49% 4,693 8,988 -48%
Ram P/U 22,642 28,633 -21% 42,544 53,012 -20%
Journey 742 0 0% 742 0 0%
Caravan 11,072 16,375 -32% 19,167 34,968 -45%
Durango 2,734 4,516 -39% 6,567 10,228 -36%
Nitro 4,255 5,974 -29% 10,374 12,165 -15%
Sprinter 1,134 627 81% 2,536 1,377 84%
DODGE BRAND 76,141 90,618 -16% 146,025 170,079 -14%
TOTAL
CHRYSLER LLC 150,093 174,506 -14% 287,485 330,814 -13%
TOTAL CAR 51,499 47,398 9% 97,262 83,903 16%
TOTAL TRUCK 98,594 127,108 -22% 190,223 246,911 -23%
Selling Days 25 24 50 49