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Fleetwood Announces Launch of Fleetwood Financial Services


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Strategic Alliance With Bank of America To Increase Fleetwood Competitive Advantage in RV Market

RIVERSIDE, Calif., March 3 -- Fleetwood Enterprises, Inc. announced today that it is launching Fleetwood Financial Services (FFS), a new RV finance unit that will provide innovative, exclusive benefits to its recreational vehicle dealers, as well as competitive retail financing to the dealers' customers.

The core offerings of FFS were co-developed with Bank of America Dealer Financial Services, and are designed to strengthen Fleetwood's partnership with its dealers and drive retail sales by enhancing customer financing options. The new venture will provide attractive wholesale and retail finance alternatives, reduce dealers' flooring costs, and further enhance the competitive advantage of Fleetwood's RV products as they are marketed through its U.S. network of independent motor home and travel trailer dealers.

"This initiative is more comprehensive than any financing program currently available in the recreational vehicle industry and we believe it has exceptional potential to benefit our business partners," said Paul C. Eskritt, president of Fleetwood's RV Group. "One of its unique characteristics is the scalability of the various wholesale and retail financing programs, which will allow dealers of all sizes to have an opportunity to participate, making them and their retail customers the greatest beneficiaries of this exclusive arrangement."

Bank of America and Fleetwood have a longstanding relationship, and Bank of America has a leading share of retail financings in the RV industry and a major share of floorplan financing for Fleetwood's products.

"Bank of America is an ideal choice for this venture because of its size, scale and prominence in the recreational vehicle financing arena," said Elden L. Smith, president and CEO of Fleetwood Enterprises, Inc. "As a result, FFS will offer very attractive exclusive financing options to our dealers. We expect that the alliance will enable both Fleetwood's RV Group and Bank of America Dealer Financial Services to increase revenues, market share, and dealer distribution. Various programs and incentives will be employed to support our products; increase the value and importance of our relationships with our dealers, which should result in increased shelf space; and drive retail sales of our products. FFS is positioned to make Fleetwood's dealers more profitable as well as significantly increase the cost effectiveness of our marketing efforts."

"We are delighted to have formed this strategic alliance with Fleetwood, a leading manufacturer in the RV industry," said Ellsworth S. Clarke, president of Bank of America Dealer Financial Services. "Our complementary market positions, Fleetwood's deep dealer base, and Bank of America's market-leading performance in RV finance are powerful elements in combination and we look forward to offering the resulting value proposition to our dealer customers and the individual buyers of Fleetwood products."

Fleetwood was exclusively advised in this arrangement by Applied Structured Finance LLC.

About Fleetwood

Fleetwood Enterprises, Inc., through its subsidiaries, is a leading producer of recreational vehicles and manufactured homes. This Fortune 1000 company, headquartered in Riverside, Calif., is dedicated to providing quality, innovative products that offer exceptional value to its customers. Fleetwood operates facilities strategically located throughout the nation, including recreational vehicle, factory-built housing and supply subsidiary plants. For more information, visit the Company's website at http://www.fleetwood.com/.

About Bank of America

Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial products and services. The company's Global Corporate and Investment Banking group (GCIB) focuses on companies with annual revenues of more than $2.5 million; middle-market and large corporations; institutional investors; financial institutions; and government entities. GCIB provides innovative services in M&A, equity and debt capital raising, lending, trading, risk management, treasury management and research. Bank of America serves clients in 175 countries and has relationships with 99 percent of the U.S. Fortune 500 companies and 83 percent of the Global Fortune 500. Many of the bank's services to corporate and institutional clients are provided through its U.S. and UK subsidiaries, Banc of America Securities LLC and Banc of America Securities Limited. For additional information, visit http://www.bankofamerica.com/.

About Applied Structured Finance LLC

Applied Structured Finance LLC ("ASF") is a Seattle-based specialty investment bank that advises manufacturers on the creation of strategic vendor financing programs.