BMW of North America Selects GE Motor Club as Exclusive Emergency Roadside Assistance Provider in the U.S.

WOODCLIFF LAKE, N.J. & STAMFORD, Conn.--BMW of North America, LLC and GE Money today announced, an exclusive relationship that brings the GE Motor Club roadside assistance program to BMW and MINI owners in the U.S. This relationship furthers both companies’ commitment to providing a truly unique consumer experience to each brand.

GE Money, through its Partnership Marketing Group (PMG), has already begun providing 24-hour emergency roadside assistance services to BMW and MINI owners throughout the United States. The Partnership Marketing Group administers the GE Motor Club program.

“In searching for a new Roadside Assistance partner we found that Partnership Marketing Group and the GE Motor Club offered exactly what BMW Group was looking to provide our drivers. The Partnership Marketing Group has set the benchmark in customer service in the roadside business and shares our commitment to driver safety and an unparalleled driving experience. We look forward to a substantial and productive partnership,” said Alan Harris, Vice President, Aftersales for the BMW Group in North America.

GE Motor Club will actively support the value of the BMW and MINI Mobile Assistance Program, which provide BMW or MINI factory-trained technicians, and branded roadside-equipped vehicles standing by to give on-site assistance for most light duty services.

“Our goal is to implement a roadside program designed to bring added peace of mind to BMW and MINI drivers knowing their safety and security are our top priority,” said Patrick O’Brien, President of the GE Money Partnership Marketing Group. “BMW of North America and GE are companies built on ideas, innovation, and quality. We are fully committed to capitalizing on this partnership opportunity to make BMW and MINI drivers roadside experience an extension of the brand value and further reinforcement of their decision to buy and retain these dynamic automobiles.”

BMW Group and GE Money PMG’s commitment is to build and strengthen the relationship between customers, BMW and MINI dealerships and their primary service centers by providing BMW and MINI drivers with unparalleled service and security whenever they need it.

About BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

About GE Money

With more than $190 billion in assets, GE Money, a unit of General Electric Company , is a leading provider of credit services to consumers, retailers and auto dealers in more than 55 countries around the world. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. More information can be found at www.gemoney.com.

About the GE Motor Club, from GE Money Partnership Marketing Group

GE Money Partnership Marketing Group, (PMG) is headquartered in Schaumburg, Illinois. Founded in 1966, the GE Motor Club offers 24-hour roadside assistance 7 days a week, 365 day a year to over 10 million members. Assistance is available in the US (including Puerto Rico), Canada & Mexico. The GE Motor Club’s proprietary nationwide network of contracted tow and service providers, along with a proprietary service delivery system allow for customizable solutions to meet customer needs.

GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world’s toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.