ADP Dealer Services Launches Digital Advertising

HOFFMAN ESTATES, Ill.--The Dealer Services Group of Automatic Data Processing, Inc. today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership’s online reach and overall marketing results.

ADP’s Digital Advertising is specifically designed to:

• Generate more Showroom and Web traffic
• Deliver higher quality Web Leads and Phone Calls
• Increase Dealer web site conversion rates
• Communicate the Dealer’s brand and message to the local market
• Drive business into all dealership profit centers
• Work seamlessly with online and in-store processes

ADP’s Digital Advertising is a managed service for dealers designed to deliver the most effective online advertising execution available to meet a Dealer’s specific needs, drive more sales and more results. Available packages include lead generating microsites and landing pages, eye catching display ad design, search engine marketing and search engine optimization services, behaviorally and geographically targeted ad placement and premium online ad network participation.

“As much as 80% of all vehicle purchases begin on the Internet. ADP’s Digital Advertising is another ADP solution that enables dealerships to find and sell online shoppers,” said Kevin Henahan, senior vice president of Marketing for ADP Dealer Services.

“ADP’s Digital Advertising connects dealers with car purchasers across a host of online channels,” states Mark Przybylski, Senior Director of Product Marketing for ADP Dealer Services. “Whether it is online searches for new vehicles, car enthusiasts pursuing their passion, or other relevant forums beyond web sites, ADP’s Digital Advertising has aligned with the right online channels to deliver the best sales opportunities for dealerships.”

A key component of ADP’s Digital Advertising is its microsite and landing page elements which are designed to increase visit-to-lead conversion rate. They enable consumers to obtain quotes, experience virtual test drives, search vehicle inventory, explore trade in value or consider special finance options without distraction and all from within a dealer’s virtual sales environment.

“ADP’s Digital Advertising is unique in that it both drives large volumes of traffic to the dealership web site and also converts more of those prospects in buying customers. This is the total package for dealerships to get their share of online consumers,” adds Henahan.

About ADP

Automatic Data Processing, Inc., with nearly $8 billion in revenues and approximately 585,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging more than 55 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to organizations of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. For more information about ADP Dealer Services, visit the company's Web site at www.DealerSuite.com.

ADP is a registered trademark of ADP of North America, Inc.