First Look Introduces ELITE: Proven Tactics and Solutions to Help Dealers Drive Their Numbers

CHICAGO, Feb. 11, 2008 -- Pre-owned performance software pioneer First Look (www.DriveYourNumbers.com) by INCISENT Technologies is announcing the introduction of its ELITE training and consulting services. ELITE first became known in the industry through Roger Penske's third quarter 2007 earnings call in which he credited a 38 percent gain in pre-owned sales and profitability obtained by Penske Automotive Central Region to a pilot of the First Look ELITE program.

First Look's ELITE training and consulting services blend dealer-specific skills development and process improvement to drive the numbers of pre-owned management teams through:

  --  ELITE Skill Development - Provides custom dealer training in
      fundamentals and cutting-edge, pre-owned operations tactics. A
      one-week Pre-Owned Operations Academy develops the necessary
      operations and Internet pricing skills for managers to win in today's
      rapidly evolving and competitive pre-owned market. Each ELITE Pre-
      Owned Academy topic is also available as a stand-alone workshop with
      topics such as:
       --  Inventory Management Techniques to Eliminate Aged Inventory
       --  Optimizing Internet Advertising
       --  Winning Practices of Big-box Retailers
       --  Converting Wholesale Loss to Retail Profit

  --  ELITE Process and Practices Development - First Look's ELITE
      Performance Development Team partners with dealers to implement proven
      world-class pre-owned operations programs -- enabling the practices,
      processes and management disciplines to obtain ELITE performance.
      First Look's team works with management to develop and implement
      customized processes and practices, and assists management to ensure
      they take root within the organization with programs including:
       --  Internet Pricing and Merchandising Processes to Maximize Traffic
       --  Enhancing Gross Profit by Incorporating Internet Mystery Shopping
       --  Into Your Sales Meetings
       --  Closing More Appraisals by Introducing Appraisal Make-A-Deal
           Meetings

"Pre-owned success in a challenging market requires that your team's skill in pre-owned operations be at the top of its game and your process be strong and disciplined," said First Look CEO Pat Ryan. "We're pleased to make our ELITE training and process development consulting services available to dealers using our market-leading software tools."

ELITE is available now to dealers and management seeking to drive the numbers of their pre-owned inventory. In addition to ELITE, First Look also provides EDGE and MAX pre-owned operations software tools which can be

customized to suit customer needs. For more information on all of First Look's solutions, visit www.DriveYourNumbers.com.

About First Look

First Look by INCISENT Technologies is the pioneer in Dealer Performance Management Software since 2003-providing industry-leading New & Pre-Owned Operations Tools, Internet Marketing Tools and Performance Development Programs utilized by more than 1,400 automotive franchises in 45 states across the United States. First Look tools and services help dealers sell more pre-owned vehicles, more profitably, by empowering pre-owned departments to improve performance in each of the major pre-owned operations disciplines: closing more appraisals, managing inventory to sell more cars faster and more profitably and finding more of the best-selling and fastest-turning vehicles to meet market demand. For more information, please visit www.DriveYourNumbers.com.

  NADA, February 9-12, 2008
  Moscone Center, San Francisco, Booth: South Hall 7853S

  Media Contact:
  Jordan Rittenberry
  Edelman for First Look
  312-233-1226
  jordan.rittenberry@edelman.com