Carfax 1-Owner Increases Used Car Profitability

SAN FRANCISCO--Carfax today launched new enhancements designed to help dealers increase their used car profitability. Carfax-subscribing dealers now can easily identify all the Carfax 1-Owner cars in their inventory that have Carfax Vehicle History Reports. Just as importantly, used car buyers get new information from the Carfax Xpert to better understand the value of Carfax 1-Owner cars.

“In today’s economy, it’s important to know which vehicles in your inventory have the highest margins,” said Larry Gamache, communications director at Carfax. “Studies show that consumers are willing to pay up to 15% more for Carfax 1-Owner cars. Our dealer customers know in an instant how many Carfax 1-Owner cars are in their inventory and the premium value that used car buyers place on those vehicles.”

Carfax-subscribing dealers see the percentage of Carfax 1-Owner cars in their inventory manager at carfaxonline.com. Once dealers run a Carfax Vehicle History Report, Carfax creates a VIN-specific list in their inventory manager of vehicles identified as Carfax 1-Owner cars, along with year/make/model information. A new Carfax Xpert on Carfax Vehicle History Reports offers insight on the estimated dollar amount consumers are willing to pay for these Carfax 1-Owner cars.

Examples of the new Carfax Xpert with ownership pricing information are available and will be on display at Carfax booth #4743N at the National Automobile Dealers Association Convention in San Francisco, Calif. Feb. 9-12.

About Carfax (www.carfax.com)

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions. Free Carfax Vehicle History Reports are instantly available with vehicles listed in nearly every online marketplace by Carfax-subscribing dealers. For more information, ask your dealer or visit www.carfax.com.