Autobytel Launches AutoReachSM Ad Network, Leveraging Years of Industry Experience and Relations
SAN FRANCISCO & IRVINE, Calif.--Autobytel Inc. , a leading automotive marketing services company, today announced the launch of the AutoReach Ad Network, a new automotive ad network of third party Web publishers visited by millions of in-market automotive consumers. The AutoReach Ad Network members currently include such targeted sites as Overstock.com, TheTruthAboutCars.com, ClassicCars.com, Automobile.com, RightAutos.com, Vast.com and AutoMall.com. Among the advertisers taking advantage of the new network’s reach are many of the major automotive manufacturers and top insurance companies.
“With the Internet well on its way to becoming the second largest medium for automotive advertisers, we believe the AutoReach Ad Network provides industry marketers with an attractive option for making their advertising dollars go further,” said Jim Riesenbach, President and CEO of Autobytel Inc. “By strategically targeting ads and promotions to automotive sites consumers visit often, the AutoReach Ad Network can help automotive advertisers reach qualified customers in the most cost-efficient way.”
Established to specifically reach in-market car buyers, the AutoReach Ad Network features some of the best and most innovative automotive content on the web. The network offers on-target high-value advertising and monetization opportunities for participating website publishers, while also making additional valuable ad inventory available to auto manufacturers who want to efficiently target high quality in-market, car buyers. AutoReach is actively involved in monitoring and managing each ad’s performance to monitor return on investment.
“As an innovator of the automotive Internet, Autobytel has a keen perspective on where the in-market automotive consumer is going online,” said Adrian Lee, vice president business development at Automobile.com. “We chose to join the AutoReach Ad Network because the program offers a cost-effective way for us to increase our ad revenue and work with larger advertisers without getting lost in the shuffle. Autobytel’s new ad network is committed to offering automotive consumers relevant advertising, as well as providing automotive advertisers with high quality customers for their products.”
According to Riesenbach, Autobytel’s focus is on providing leading-edge automotive solutions for today’s evolving web-savvy customers. The recent launch of MyRide.com and the additional automotive environments available through the AutoReach Ad Network combine to create unique opportunities for advertisers seeking to reach this new Web 2.0 age of automotive consumers.
“Automotive publishers are consistently looking to increase revenue on their sites with quality advertisers, but sales and ad operations resources are difficult to develop from scratch. By participating in the network, these complexities are eliminated for the automotive publishers as they bridge the challenges of building a comprehensive advertising program,” concluded Riesenbach.
Autobytel spent more than a decade establishing itself as one of the leading Internet automotive marketing services companies. The company’s lengthy experience includes helping retailers sell cars and manufacturers build brands through web-based marketing and advertising, data and CRM (customer relationship management) products and programs. The company recently launched its next generation website, MyRide.com, which benefits consumers, dealers and automotive marketers with a comprehensive online experience addressing the entire automotive ownership lifecycle.
About Autobytel Inc.
Since launching the first car-buying website in 1995, Autobytel Inc.’s mission has been to empower automotive consumers with the tools and information they need to make smart, well-informed vehicle purchasing and ownership decisions. The company has helped millions of car shoppers and generated billions of dollars in car sales for dealers. Today, the company’s innovative, consumer-driven flagship site, MyRide.com, expands the company’s mission across the automotive purchase and ownership life cycle. As the first vertical search experience for the automotive marketplace, MyRide.com is designed to help Internet-savvy consumers FIND, SEE, BUY and LEARN anything automotive and BELONG to a diverse community of people who have similar automotive interests
By providing a convenient and comprehensive automotive consumer experience across the purchase and ownership lifecycle, Autobytel provides new value and touch-points for automotive marketers. Through MyRide.com and Autobytel’s marketing network, the company connects dealerships with a steady, diverse stream of motivated, serious shoppers, while providing both dealers and manufacturers with precision-targeted brand and product marketing opportunities. The company's advanced web-based advertising and marketing programs also help dealers and manufacturers build relationships with customers, as well as help them to efficiently manage and convert online business.