First Look Announces J.D. Power Market Tools: Unique New Market Tools for Appraisal, Stocking and Pricing

CHICAGO, Feb. 7, 2008 -- Pre-owned performance software pioneer First Look (http://www.driveyournumbers.com/) by INCISENT Technologies, today announced three new unique J.D. Power Market Tools that integrate J.D. Power - Power Information Network (PIN) data into the First Look suite of tools. The J.D. Power Market Tools include:

  -- Power Market Appraiser -- Instant, one click appraisal of any vehicle
     empowering dealers with a clear understanding of what other dealers in
     their market are selling similar vehicles for, their profit and
     inventory turn as well as ACV and current market supply.
  -- Power Market Performers -- Provides dealers the tools to know what to
     stock based on what is selling quickly and profitably in their market.
     Dealers see actual market gross profit, inventory turn, selling price
     and much more.
  -- Power Market Pricing -- Insight for dealers into what their vehicles
     are really selling for in their market, before choosing an internet or
     selling price. Provides dealers with a clear sense of both how to price
     vehicles and what to sell them for.

"Success in volatile times requires exceptional market awareness," said First Look CEO Pat Ryan. "J.D. Power's Power Information Network is the gold standard in market data. While many people talk about market data, PIN data is real sales data from real dealers providing a unique look into sales, profit and inventory turnover of actual dealers in your market."

The new First Look Power Tools are unique in the market and can help dealers drastically improve pre-owned operations by putting this powerful real-dealer data at their fingertips as part of the First Look MAX next generation suite of tools, which is more powerful and easier to use than ever. Specifically, our new Power Market Tools can help increase appraisal closing rate, price vehicles to sell while maximizing potential profit and finding more of the fastest-selling and most profitable cars in the dealer's market.

"With our new Power Market Tools, dealers can finally get the whole picture rather than just having to rely upon online advertising prices or DMV records for market insight," said First Look Vice President Tony French. "With J.D. Power's actual dealer sales data from approximately 10,000 franchises across the U.S., dealers can have the power of knowing what is happening in their market when they make key decisions on appraisal, pricing and purchasing."

First Look provides EDGE and MAX pre-owned operations software tools as well as ELITE management training. For more information on all of First Look's solutions, visit http://www.driveyournumbers.com/.

About First Look

First Look by INCISENT Technologies is the pioneer in Dealer Performance Management Software since 2003-providing industry-leading New & Pre-Owned Operations Tools, Internet Marketing Tools and Performance Development Programs utilized by more than 1,400 automotive franchises in 45 states across the United States. First Look tools and services help dealers sell more pre- owned vehicles, more profitably, by empowering pre-owned departments to improve performance in each of the major pre-owned operations disciplines: closing more appraisals, managing inventory to sell more cars faster and more profitably and finding more of the best-selling and fastest-turning vehicles to meet market demand. For more information, please visit http://www.driveyournumbers.com/.