Ford Crossovers Stayed Hot in January 2008
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DEARBORN, Mich., Feb. 1 -- Demand for Ford's crossovers remained strong in January. Sales for the Ford Edge were 95 percent higher than a year ago and the Lincoln MKX was up 78 percent.
Retail demand for Ford, Lincoln and Mercury cars also was strong in January, especially for the new Focus. Sales for the Focus were up 44 percent compared with a year ago, with retail sales up 33 percent. Combined retail sales for the Ford Fusion, Mercury Milan, and Lincoln MKZ also were higher than a year ago.
"We're very pleased with this result," said Jim Farley, Ford's group vice president, Marketing and Communications. "Our dealers really delivered this month, despite a challenging economic and competitive environment.
"It's not going to get any easier - at least for awhile," said Farley. "Recent monetary actions and the proposed stimulus package may help the economy later this year, but we're not pinning our hopes on that. Our plan is based on restructuring our business to be profitable at lower demand and changed mix while also accelerating the development of new products people want to buy."
The next wave of new Ford products will arrive this summer - the distinctively designed Ford Flex crossover and the elegant Lincoln MKS sedan. A new Ford F-150 pickup truck will debut later in the fall.
Ford, Lincoln and Mercury sales totaled 148,355, down 4 percent compared with a year ago.
Total Ford Motor Company sales, including Jaguar, Land Rover, and Volvo, were 159,914, down 4 percent.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor Company
Ford Motor Company , a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 245,000 employees and about 100 plants worldwide, the company's core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
FORD MOTOR COMPANY JANUARY 2008 U.S. SALES
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January % Year-To-Date %
------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 131,074 132,006 -0.7 131,074 132,006 -0.7
Mercury 9,296 12,604 -26.2 9,296 12,604 -26.2
Lincoln 7,985 9,594 -16.8 7,985 9,594 -16.8
------- ------- ------- -------
Total Ford,
Lincoln and
Mercury 148,355 154,204 -3.8 148,355 154,204 -3.8
Jaguar 664 1,390 -52.2 664 1,390 -52.2
Land Rover 2,859 3,433 -16.7 2,859 3,433 -16.7
Volvo 8,036 7,808 2.9 8,036 7,808 2.9
------- ------- ------- -------
Total Ford Motor
Company 159,914 166,835 -4.1 159,914 166,835 -4.1
Memo: Cars and Trucks
Cars 50,076 55,842 -10.3 50,076 55,842 -10.3
Trucks 109,838 110,993 -1.0 109,838 110,993 -1.0
------- ------- ------- -------
Total Ford Motor
Company 159,914 166,835 -4.1 159,914 166,835 -4.1
FORD BRAND JANUARY 2008 U.S. SALES
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January % Year-To-Date %
------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Crown Victoria 4,431 5,424 -18.3 4,431 5,424 -18.3
Taurus 4,180 3,526 18.5 4,180 3,526 18.5
Fusion 9,183 10,529 -12.8 9,183 10,529 -12.8
Focus 11,600 8,035 44.4 11,600 8,035 44.4
Mustang 6,545 9,064 -27.8 6,545 9,064 -27.8
GT 0 62 -100.0 0 62 -100.0
------- ------- ------- -------
Total Ford Cars 35,939 36,640 -1.9 35,939 36,640 -1.9
Escape 11,191 8,408 33.1 11,191 8,408 33.1
Edge 10,888 5,586 94.9 10,888 5,586 94.9
Taurus X 2,234 2,011 11.1 2,234 2,011 11.1
Explorer 7,217 8,876 -18.7 7,217 8,876 -18.7
Expedition 4,963 6,143 -19.2 4,963 6,143 -19.2
Freestar 0 1,072 -100.0 0 1,072 -100.0
Econoline/Club Wagon 11,333 12,521 -9.5 11,333 12,521 -9.5
Ranger 5,546 4,652 19.2 5,546 4,652 19.2
F-Series 41,125 44,919 -8.4 41,125 44,919 -8.4
Low Cab Forward 79 220 -64.1 79 220 -64.1
Heavy Trucks 559 958 -41.6 559 958 -41.6
------- ------- ------- -------
Total Ford Trucks 95,135 95,366 -0.2 95,135 95,366 -0.2
------- ------- ------- -------
Total Ford Brand 131,074 132,006 -0.7 131,074 132,006 -0.7
LINCOLN AND MERCURY BRAND JANUARY 2008 U.S. SALES
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January % Year-To-Date %
------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
Grand Marquis 1,963 4,053 -51.6 1,963 4,053 -51.6
Sable 986 1,190 -17.1 986 1,190 -17.1
Milan 2,453 2,662 -7.9 2,453 2,662 -7.9
----- ----- ----- -----
Total Mercury Cars 5,402 7,905 -31.7 5,402 7,905 -31.7
MKZ 2,712 2,209 22.8 2,712 2,209 22.8
Town Car 206 3,124 -93.4 206 3,124 -93.4
----- ----- ----- -----
Total Lincoln Cars 2,918 5,333 -45.3 2,918 5,333 -45.3
----- ----- ----- -----
Total Mercury
and Lincoln Cars 8,320 13,238 -37.2 8,320 13,238 -37.2
Mariner 2,341 2,633 -11.1 2,341 2,633 -11.1
Mountaineer 1,553 1,891 -17.9 1,553 1,891 -17.9
Monterey 0 175 -100.0 0 175 -100.0
----- ----- ----- -----
Total Mercury Trucks 3,894 4,699 -17.1 3,894 4,699 -17.1
MKX 3,026 1,699 78.1 3,026 1,699 78.1
Navigator 1,665 1,788 -6.9 1,665 1,788 -6.9
Mark LT 376 774 -51.4 376 774 -51.4
----- ----- ----- -----
Total Lincoln Trucks 5,067 4,261 18.9 5,067 4,261 18.9
----- ----- ----- -----
Total Mercury
and Lincoln Trucks 8,961 8,960 0.0 8,961 8,960 0.0
----- ----- ----- -----
Total Mercury
and Lincoln
Vehicles 17,281 22,198 -22.2 17,281 22,198 -22.2
Total Lincoln Brand 7,985 9,594 -16.8 7,985 9,594 -16.8
Total Mercury Brand 9,296 12,604 -26.2 9,296 12,604 -26.2
JAGUAR BRAND JANUARY 2008 U.S. SALES
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January % Year-To-Date %
------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
XJ 202 384 -47.4 202 384 -47.4
S-TYPE 113 310 -63.5 113 310 -63.5
X-TYPE 99 269 -63.2 99 269 -63.2
XK 250 427 -41.5 250 427 -41.5
----- ----- ----- -----
Total Jaguar 664 1,390 -52.2 664 1,390 -52.2
VOLVO BRAND JANUARY 2008 U.S. SALES
-----------------------------------
January % Year-To-Date %
------- -------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ---- ------
C30 351 0 NA 351 0 NA
S40 1,519 1,371 10.8 1,519 1,371 10.8
V50 163 195 -16.4 163 195 -16.4
S60 1,713 1,235 38.7 1,713 1,235 38.7
V70 167 257 -35.0 167 257 -35.0
XC70 965 855 12.9 965 855 12.9
C70 375 385 -2.6 375 385 -2.6
S80 865 1,131 -23.5 865 1,131 -23.5
XC90 1,918 2,379 -19.4 1,918 2,379 -19.4
---- ----- ----- -----
Total Volvo 8,036 7,808 2.9 8,036 7,808 2.9
LAND ROVER BRAND JANUARY 2008 U.S. SALES
January % Year-To-Date %
------- ------------
2008 2007 Change 2008 2007 Change
---- ---- ------ ---- ----
Range Rover 776 930 -16.6 776 930 -16.6
Range Rover Sport 1,030 1,263 -18.4 1,030 1,263 -18.4
LR3 379 1,239 -69.4 379 1,239 -69.4
LR2 674 0 NA 674 0 NA
Freelander 0 1 -100.0 0 1 -100.0
----- ----- ----- -----
Total Land Rover 2,859 3,433 -16.7 2,859 3,433 -16.7