Jeep(R) Brand Returns to ESPN's Winter X Games with Award-Winning Tag Shop and 'Have Fun Out There' Attitude

- Skis from Rossignol's Seven Artistic Sins collection make first public U.S. appearance in Jeep Tag Shop

- Prominent board culture artist Squindo to make special appearance

- Snowboarder Gretchen Bleiler and other athletes to hold autograph sessions

- Sixth year of brand's sponsorship of the premier winter action sports competition

- Tag Shop "garage" recognized by Adweek magazine for generating "buzz"

AUBURN HILLS, Mich., Jan. 23 -- In its sixth year as a sponsor of ESPN's Winter X Games, the Jeep(R) brand is bringing its award- winning Tag Shop "garage" and "Have Fun Out There" attitude back to the premier action sports competition to be held Jan. 24-27 at Buttermilk Mountain in Aspen, Colo.

First unveiled during the 2007 games, the Tag Shop is a two-story, 20 foot by 20 foot structure, resembling an enclosed garage with functioning garage doors. Inside, graffiti murals decorate the walls as authentic graffiti artists custom "tag" gear for free and professional athletes hold autograph sessions throughout the weekend. The heated and clear covered second floor houses a DJ booth and VIP reception area. Two tricked-out Jeep vehicles -- an all-new 2008 Jeep Liberty and a 2008 Jeep Wrangler Unlimited -- will flank the garage for photo opportunities.

One of the highlights of the Tag Shop this year will be the U.S. debut of four of the seven sets of skis from Rossignol's Seven Artistic Sins (SAS) Collection. Seven prominent board culture artists created original art for Rossignol's new twin tip ski line, artistically expressing the seven deadly sins. The featured artists whose work has defined the board culture movement are Andy Howell, Steve Caballero, Caia Koopman, Mr. Jago, Andrew Pommier, Will Barras and Squindo. Squindo, best known for his work on Metallica album covers and whose work has covered skateboards, snowboards and surf boards for much of the last decade, will make a special appearance at the Tag Shop on Saturday, Jan. 26 from 3 p.m. to 4 p.m.

In addition to artist appearances, some of the top names in winter sports will hold autograph sessions in the Jeep Tag Shop. Sage Cattabriga-Alosa and Kye Peterson will appear on Friday, Jan. 25 and Sunday, Jan. 27 at 4 p.m. Gretchen Bleiler will be in the Tag Shop on Saturday, Jan. 26 at 5 p.m. and Sunday, Jan. 27 at 1 p.m.

The advertising industry publication Adweek recognized the Jeep Tag Shop with a Buzz Award in the "Event" category in October 2007. The award celebrates media/marketing solutions that truly generate buzz among consumers.

"Because there has never been anything like it at Winter X, the Tag Shop allows us to maximize our space by giving us a unique way to interact with the crowds and communicate the essence of the Jeep brand," said John Plecha, Director -- Jeep Brand Marketing & Global Communications. "Since Winter X and Jeep are all about having fun, the Tag Shop brings that to life this year with incredible displays of rideable art created by amazing artists; special appearances by top athletes and artists; giveaways and much more."

The annual Winter X Games features athletes from across the globe competing for medals and prize money in the following sports: skiing, snowboard and snowmobile. All Winter X Games competitions will take place at Buttermilk Mountain. Winter X Games 12 will air live on ESPN and ABC and will feature nighttime events.

In addition to the tag shop, the Jeep brand will be represented throughout the venue with signage, billboards, competitor bibs, PA announcements and vehicle displays, including two wrapped Jeep Liberty vehicles that will be awarded to the top male and female athlete of the games. Jeep advertising will also be prominently featured during the live event telecast, on radio and in ESPN The Magazine.

The Jeep brand has been a proud sponsor of the ESPN Winter X Games since 2002. The brand's commitment to the outdoors and action sports is also reflected in its own Jeep World of Adventure Sports television show (www.WorldofAdventureSports.com) and the Jeep King of the Mountain series (www.jeepsports.com).

About the Jeep brand

The Jeep brand expanded to seven nameplates in the 2007 model year, the most available to retail consumers at one time in the brand's 66-year history. With the introduction of the all-new 2008 Jeep Liberty mid-size sport-utility vehicle (SUV), the Jeep brand offers customers the freshest, most capable and widest range of sport-utility vehicles under one brand in the industry.

At the start of 2004, the brand's trio of tough, capable, rugged SUVs included the venerable Jeep Grand Cherokee, Jeep Liberty (Cherokee outside North America) and the icon of the brand, the Jeep Wrangler. The Jeep Commander was introduced in 2005 followed in 2006 by the all-new Jeep Wrangler. Three more all-new Jeep vehicles: Jeep Patriot, Jeep Compass and the four-door Jeep Wrangler Unlimited also made their debut in the 2006 calendar year.

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