RACING BUSINESS (WELCOME, NC.) - RCR Bolsters Partnership Marketing Department Staff

Richard Childress Racing (RCR) has increased its partnership marketing department staff with the additions of Carl Johanson and Jeremy Burleson.

Johanson has been named partnership marketing senior manager with direct responsibilities for the Jack Daniel’s and DIRECTV programs, among others, as well as special projects. He brings a wealth of knowledge to the position after 17 years with Snap-on Inc., where, for the past 10 years he served as the motorsports marketing manager. Johanson has a Bachelor of Arts degree in Communications from Carthage College in Kenosha, Wis.

Burleson assumes a partnership marketing manager position with direct responsibilities for the Holiday Inn/Holiday Inn Express, Hershey and SKF programs, among others. He has been involved in motorsports marketing since graduating in 2002 from North Carolina State University in Raleigh, N.C., with a Bachelor of Science degree in Business Management. He worked for two year’s at Action Performance Companies, Inc., in Tempe, Ariz., and most recently with IMG Worldwide, Inc., in Charlotte, N.C., where he was the account manager for the company’s Coca-Cola program.

“We’re excited about the addition of both Carl and Jeremy to our partnership marketing area,” said Richard Childress, president and CEO of RCR. “RCR has the best partners in motorsports and these additions will help us continue our high level of service to those partners. Carl has worked with RCR for many years as a partner at Snap-on and understands the marketplace challenges our partners face, including ROI measurements. Jeremy did a great job with the Coca-Cola-RCR partnership at IMG and I’m confident he will continue that effort as a member of our partnership marketing staff.”

About Richard Childress Racing Richard Childress Racing (www.rcrracing.com) has earned nearly 180 victories and 11 NASCAR championships, including the 2007 NASCAR Nationwide Series owners’ point title and six in the Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Cup Series, Nationwide Series and Truck Series. Its 2008 Cup Series lineup includes Clint Bowyer (No. 07 Jack Daniel’s), Kevin Harvick (No. 29 Shell-Pennzoil) and Jeff Burton (No. 31 AT&T). Its 2008 Nationwide Series lineup includes Clint Bowyer (No. 2 BB&T), Bobby Labonte (No. 21 Chevrolet) and Burton and Scott Wimmer (No. 29 Holiday Inn).