RACING BUSINESS (ROCKINGHAM, NC.) - Rockingham Speedway Retains Sports Marketing Agency Camp & Associates, Inc.
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The one-mile track was purchased by Andy Hillenburg and will host the ARCA RE/MAX Series Carolina 500k on May 4, 2008, while the USAR Hooters Pro Cup Series American 200 is set for Nov. 1, 2008.
"The key to great racing is great relationships and bringing Camp & Associates on board gives us the confidence that we will be building those relationships," said Hillenburg. "Larry Camp has been a personal friend for more than 15 years and we are confident that he and his staff will help us turn the speedway into the fan-friendly, exciting venue that race fans will appreciate at Rockingham Speedway."
The ARCA race will be the cornerstone event on Rockingham Speedway's annual calendar. The event will pay the largest purse in the series, feature a 50-car starting field and keep the tradition of great racing at "The Rock."
"We are pleased that Andy Hillenburg chose Camp & Associates to assist them in the sponsorship sales and marketing for the new Rockingham Speedway," said C&A President Larry Camp. "The Rock is a special place. It's been a part of the fabric of the racing community for a long time. The Rockingham area and racing need The Rock. Andy is committed to that concept and we're committed to helping make Andy's dream come true."
"Beyond the sentimental aspect, we believe the opportunities are great for sponsors to be associated with the roots of racing in the Carolinas at what continues to be a state of the art facility. Thanks to ARCA and the folks at SPEED Channel, we're able to offer potential partners a complete entitlement package that is hard to come by in today's marketplace. Thanks to Andy, we've put together a complete marketing and advertising package which will be attractive to long-term corporate partnerships."
For information concerning sponsorship opportunities, please contact Camp & Associates, Inc. at (704) 788-7979.