R. L. Polk & Co. and On Wheels, Inc. to Conduct Automotive Market Studies

Joint effort will raise awareness of key issues among multicultural audiences

SOUTHFIELD, Mich., Jan. 15 -- Representatives from R. L. Polk & Co. and On Wheels, Inc. today announced that they have reached an agreement to jointly publish key findings from Polk's automotive studies that highlight the dynamics within multicultural markets. The insights will focus on identifying and bringing key multicultural issues to the forefront of the automotive industry and its consumers. The announcement was made by Stephen Polk, chairman, president and CEO of R. L. Polk & Co, and Randi Payton, president & CEO of On Wheels, Inc.

"In continuing Polk's legacy as a leader in automotive intelligence, I am very excited about the new collaboration between On Wheels and Polk," said Stephen Polk. "On Wheels' passion for automobiles and over 14 years of experience providing automotive news to consumers and the industry, in combination with Polk's extensive automotive intelligence, will enable us to bring interesting and timely findings to the marketplace."

Over the next 12 months, Polk and On Wheels will be working together to research and communicate the buying trends, purchase behaviors, loyalty patterns and attitudes of automotive buyers within multicultural communities. At the completion of each analysis more details will be communicated through a series of special announcements.

"I look forward to working closely with such a prestigious company as R. L. Polk & Co. to explore multicultural markets," said Randi Payton. "Their extensive resources combined with On Wheels' expertise in multicultural automotive communications will raise the awareness of key issues found within diverse audiences and bring sharp insight to the forefront of the industry and its leaders."

The studies will be published throughout the various On Wheels' publications and on www.onwheelsinc.com and www.polk.com.

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.

About On Wheels, Inc.

On Wheels, Inc. is a multicultural, multimedia company that publishes African Americans On Wheels, Asians On Wheels and Latinos On Wheels magazines, and www.onwheelsinc.com. It also publishes digital editions of African Americans On Wheels and Latinos On Wheels, as well as www.AsiansOnWheels.com. On Wheels recently launched four newly designed web sites and a webcast of its weekly auto talk show "On Wheels with Warren Brown". The company produces the Annual Urban Wheel Awards during the North American International Auto Show: www.urbanwheelawards.com. On Wheels, Inc. is also the parent organization of the Edward Davis Education Foundation.