RACING BUSINESS (NEWTON, NC.) - Dale Jarrett Racing Adventure Announces Record Holiday Sales

Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: DJRT) a "Full Throttle" lifetime experience company, is pleased to report record Christmas Sales. The company is on target to meet its 2008 sales goal.

Dale Jarrett Racing Adventure set an all time record for Christmas/Holiday sales during November and December. Last year the company only advertised during the Christmas season and in September. With the recently announced financing completed, the company will now advertise 12 months a year through strategic radio, internet and print mediums. The company expects record Revenue and Net income in 2008.

Tim Shannon, CEO of DJRT commented, "As most of the country has seen a decrease in retail sales due to the recent downtrend in the economy, our business has seen a new record in Holiday sales. This is a testament to our unique and profitable business model and our dedicated employees. We expect to give more forward guidance in the coming weeks."

About Dale Jarrett Racing Adventure:

The Dale Jarrett Racing Adventure provides lifetime experiences with all of the drama, thrills and excitement of driving your own authentic NASCAR Nextel Cup race-car on a nationally renowned Superspeedway. We call it Full Throttle Living. The company reserves various dates during the year at NASCAR tracks across the country offering customers the option of purchasing packages ranging from a 3-lap ride to an 80-lap adventure weekend. Participants can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely, an instructional session is provided to acquaint the student with the racecar safety precautions and the proper groove of the racetrack. DJRT was founded in 1998 and its shareholders include NASCAR Champions Dale and Ned Jarrett, as well as Dale's brother Glenn, Dale's son Jason, NASCAR driver Joe Nemechek and Green Bay Packers quarterback Brett Favre. Additional information is available by visiting www.RacingAdventure.com .

Certain statements included in this press release constitute forward- looking statements made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended. These statements, including, but not limited to, additional closing that may be held form time to time, expansion plans, as well as others discussed in the company's filings with the Securities and Exchange Commission, involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Dale Jarrett Racing Adventure undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.