AutoTrader.com Extends Rich Media Offerings by Joining PointRoll's Included Program

PointRoll's Included(TM) Program Provides a Competitive Advantage to its Elite Online Publisher Members and their Advertisers, Eager to Capitalize on Benefits of Rich Media Adoption

CONSHOHOCKEN, Pa., Jan. 10 -- AutoTrader.com, the ultimate automotive marketplace, announced today it is now part of PointRoll's Included Program, effective January 1, 2008. As a member of this elite group, AutoTrader.com will open the door for a wider range of opportunities for its clients and will help those clients achieve significant cost savings along the way.

Discounted pricing is the cornerstone of PointRoll's Included Program. By collaborating with online publishers such as AutoTrader.com, who understand the strategic value of rich media, PointRoll removes the traditional price and distribution barriers advertisers typically encounter with the adoption of rich media.

"Rich media technology is a great way for our advertisers to improve ad performance, helping them better engage consumers and expand the actions that define the success of their online advertising," said Matt McKenna, Vice President of National Accounts, AutoTrader.com.

"Automotive advertising is evolving as dealers and manufacturers have really started to harness the full potential of rich media," said Jason Tafler, SVP of Operations and Strategy for PointRoll. "The criteria to become a member of our Included Program are quite rigorous and meant to attract and maintain an exclusive roster of elite publishers, resulting in true benefits for both publishers and advertisers.

PointRoll has a large agency/advertiser sales force that leverages the Included Program in the thousands of sales calls the company conducts each year. In this way, PointRoll's sales team becomes an extension of the publisher's sales force and as a result, publishers are included in advertising media buys that they might otherwise not have access to.

Beyond a Partnership Network - PointRoll Included is an End-to-End Member Service Program

When it created the Included Program, PointRoll understood that a basic partnership model would not suffice - only a formal program with specific requirements and dedicated resources could ensure its longevity and foster consistent, expanded adoption of rich media.

Upon an initial agreement, PointRoll and the Included publisher member negotiate an agreed upon price by which the publisher can offer PointRoll technology and services to advertisers at no additional charge when they run eligible campaigns on the publisher's site. Advertisers can run PointRoll rich media ads for the same cost as standard ads, while benefiting from the vast distribution channel inherent in the publisher's site.

PointRoll Included Program Members

Today, the PointRoll Included Program is more than 30 members strong and includes iVillage, AOL, MSN, About.com, NYTimes.com, Walt Disney Internet Group, MySpace, IGN and Advertising.com, among others. Additionally, PointRoll recently added Undertone Networks as a PointRoll Included member.

About PointRoll

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. , offers a solution to the limited performance of standard banner ads by effectively bringing a mini website to the user without requiring a click. PointRoll's superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant email, data collection and more, marketers can easily create and deliver ads that build brand awareness and drive sales. The result: great creative controlled by the user and improved ad effectiveness-without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than three million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles and attract more than 13 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyers and sellers online-dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.