eBizAutos to use Chrome data for enhanced vehicle descriptions
CHROMER SYSTEMS DATA TOOLS HELP EBIZAUTOS DELIVER POWERFUL DEALERSHIP MARKETING SOLUTIONS eBizAutos uses Chrome's vehicle data and solutions to help develop comprehensive dealer websites and cutting-edge online marketing for increased ROI PORTLAND, Ore., January 7, 2008 - Chrome Systems Inc., an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announced that eBizAutos, a technology company that makes selling cars over the Internet hassle-free with easy-to-use automated tools and services, will use Chrome's data and web services to provide clients with enhanced vehicle descriptions and comprehensive online vehicle advertisements ( <http://www.dealers.ebizautos.com/> http://dealers.ebizautos.com). eBizAutos will use Chrome VIN technology, data, and web services to help power its suite of dealership Internet marketing solutions including: inventory and lead management tools, reporting features, audio/video technology, ad network posting and website design. "Research shows complete vehicle descriptions are essential when it comes to successful marketing on the Internet," said Sarah Mooneyhan, Founder and V.P. Marketing, eBizAutos. "By using Chrome's data products, we continue to offer our customers best-of-breed solutions in the space, helping dealerships bring in additional leads and sales." The addition of Chrome data to eBizAutos Internet marketing solutions is expected to further increase online traffic, leads, and sales for dealers using the eBizAutos solutions. The implementation of Chrome's Automotive Description Service, a web-service that delivers comprehensive automotive data on decoded VINs for detailed online vehicle advertisements, is expected to be instrumental in realizing these results. "Working with eBizAutos helps us meet our goal of providing the automotive industry with the most accurate, comprehensive vehicle data available," says Peter Batten, Chrome Systems General Manager. "By using Chrome VIN technology and data, eBizAutos is delivering detailed vehicle descriptions for online selling sites and dealership websites that drive leads and sales and ultimately increase ROI for dealerships. We're proud to be a part of this success." About eBizAutos eBizAutos is an innovator in online marketing technology and services for dealerships, with a proven history of "firsts" and a notable record of results. eBizAutos 4.0 is the only solution available to dealers that enables them to fully manage their website inventory, including data collection, window stickers, vehicle video presentations, performance metrics, online classifieds listings, auctions, search marketing and internet leads from a single, easy-to-use application. With the eBizAutos platform, dealers can post their inventory on more than 100 top automotive lead gen sites, including eBay Motors, the Internet's #1 source for exposure, leads and sales. Dealerships using eBizAutos' innovative products, services and best practices experience an immediate and sustained boost in monthly page views, leads and sales. The company is headquartered in Las Vegas, NV. About Chrome (www.chrome.com) Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC CarbookR, and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company . Safe Harbor for Forward-Looking and Cautionary Statements Statements in this press release regarding the benefits of Chrome's vehicle data and solutions, eBizAutos use of Chromes products and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack Holdings, Inc. to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that might cause such a difference include: the performance of Chrome's products and servicesand other risks listed in DealerTrack's reports filed with the SEC, including its 2006 Form 10-K. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances. ### Ali Livolsi Charisma! 503-867-1203 ali@charismacommunications.com www.charismacommunications.com <http://www.charismacommunications.com/>