NAVIGON Now the Fastest Growing GPS Brand in the U.S.

Consumer GPS newcomer breaks into U.S. market top five after only one full month on store shelves

LAS VEGAS and CHICAGO, Jan. 7 -- CES Booth #6011 -- At CES 2008, NAVIGON Inc., provider of navigation products and solutions, will have much to celebrate. In the fiercely competitive GPS category, dominated by a few key players and dozens of others, NAVIGON claimed the fifth place spot in overall U.S. market share for 2007. This is noteworthy considering the company's first full-throttled month of selling its complete product line was November 2007.

Following retail sales reports for November 2007, the first full month of distribution for NAVIGON's complete product line, industry analyst firm NPD Group confirmed NAVIGON broke into the ranks of the top five GPS sellers in both units and dollar volume. NPD Group also confirms that, one month after its launch, based on unit-volume sales, the NAVIGON 2100 GPS was one of the top ten best-selling GPS units in the month of November.

"We're excited about the progress we've made to date," says Andreas Hecht, President of the Americas for NAVIGON. "We seized fifth place with a one-two punch of product innovation and aggressive sales and marketing, which we'll build on in 2008."

NAVIGON's product line commanded attention with sleek housing that stood out from the crowd of GPS look-alikes, as well as content that connected with consumers. The company orchestrated a string of industry-firsts that challenged the complacent me-too thinking of the GPS category.

Exclusive features, such as Lane Assistant and Reality View, make sure drivers never miss another exit by indicating the best lane to drive in and providing 3D views of complex highway interchanges. Out-of-the-box thinking led NAVIGON to re-invent the business model around real-time traffic by including subscription-free for the lifetime of the product. Additionally, the integration of enriched content from ZAGAT Survey(R) raised the bar even higher. This unique feature set differentiated NAVIGON products and proved alluring to consumers.

The company ramped up sales by clinching distribution deals with top tier retailers, among them Best Buy, Amazon, Radio Shack, Staples. Today, seven of the industry's Top Twelve sellers of GPS devices sell NAVIGON-branded products.

NAVIGON followed up with a highly-targeted and well-integrated brand awareness campaign that spanned television, print, radio, and online advertising and public relations and drove consumers to an experiential web site (http://experiencenavigon.com/) to get a fuller understanding of NAVIGON products. From there, consumers were driven to retailers.

While NAVIGON is a well-known brand in Europe, the company is relatively new to the U.S. marketplace. "Essentially, here in the U.S., we've launched a company, a brand name, and a consumer product line in the hottest category around," says Ralf Hug, Vice President of Marketing for NAVIGON. "Our goal for 2007 was to focus on delivering features that were relevant to the driving experience. It's something we want to build on in 2008."

NAVIGON closed out the year with a number of awards and accolades that included:

  -- CES Best Of Innovations 2008 Design and Engineering Award Honoree,
     NAVIGON 7100 for "In-Vehicle Accessories"
  -- Amazon.com Editor's Choice as one of the Best GPS Devices of 2007:
     NAVIGON 7100
  -- Telematics Update 2007 Awards, MobileNavigator for "Best Navigation
     Application"
  -- Retail Vision 2007 Awards, NAVIGON for "Best Hardware"
  -- 2007 reddot design award winner, NAVIGON 7100 for "Best of the Best"

  About NAVIGON

NAVIGON INC. is one of the world's leading providers of navigation products and software solutions. NAVIGON makes its own navigation brand consumer products and creates software solutions for OEM customers operating in personal navigation, wireless, and automotive sectors. Founded in 1991, NAVIGON employs more than 400 people in Europe, North America, and Asia. For more information, visit http://www.navigon.com/ or http://www.experiencenavigon.com/.