American Honda Posts 11th Consecutive Year of Record Sales in 2007
 |
Increased CR-V, Civic, Fit and all-new Accord sales help propel Honda to its best sales year ever
TORRANCE, Calif., Jan. 3 -- American Honda Motor Co., Inc., today announced record sales results for the 11th consecutive year. Sales from both Honda and Acura Divisions totaled 1,551,542 and pushed American Honda annual sales up 2.5 percent, based on the daily selling rate*. The results also mark the company's 14th consecutive year-over-year sales increase. American Honda's December sales totaled 131,792 vehicles, a slight increase versus December, 2006.
2007 American Honda sales highlights:
-- Record total vehicle sales of 1,551,542 (up 2.5 percent)
-- 11th consecutive yearly sales record
-- 14th consecutive year-over-year sales increase
-- Record light-truck sales of 669,327 (up 0.3 percent), representing
43 percent of total vehicle sales
-- Individual vehicle sales records for Honda CR-V, Fit, Civic Hybrid and
Acura RDX
"This was definitely a challenging year to be in the car business, and 2008 isn't likely to be a piece of cake," said Dick Colliver, executive vice president of American Honda. "Honda continues to benefit from its position as the most fuel-efficient car company in America**, and we have some great new products coming in the new year that will keep our momentum going."
Honda Division posted its 14th consecutive year-over-year sales increase, up 4.5 percent in 2007 to 1,371,438 vehicles. Annual Accord sales increased 10.3 percent to 392,231. CR-V annual sales of 219,160 increased 28.5 percent and set a fourth consecutive yearly record. Fit sales of 56,432 increased 101.4 percent. Civic Hybrid sales set an annual record for the sixth consecutive year with an increase of 3.9 percent to 32,575. Setting December monthly sales records were the CR-V, with sales of 18,659, up 7.6 percent; Civic with sales of 27,190, up 15.2 percent; Civic Hybrid, with sales of 3,223, up 33.8 percent; and Fit, with sales of 5,118, up 129.3 percent.
"The all-new Accord is off to a smoking start, and three Honda models set all-time records for 2007," said Colliver. "Offering fuel efficiency and value along with a fun driving experience continues to be a recipe for success."
2007 Honda Division sales highlights:
-- 12th consecutive record Honda Division sales of 1,371,438 (up
4.5 percent)
-- 14th consecutive year-over-year sales increase
-- Record full-year sales of CR-V, Fit and Civic Hybrid
-- Accord sales increased 10.3 percent for the year, to 392,231 units
2007 Acura total year end sales reached 180,104 vehicles, and for a second consecutive year, Acura light trucks posted record year-end sales, eclipsing 2006 by 29.1 percent. December sales of all Acura models rose dramatically over November with TL recording 5,988 sales, MDX posting 5,906 sales, TSX logging 2,838 vehicles and RDX posting 2,263 units for the month.
* The daily selling rate is calculated with 307 days for 2007, versus 306
for 2006. Both December, 2006 and 2007 included 26 selling days.
** Based on model year 2006 CAFE average fuel economy ratings and weighted
sales for passenger-car and light truck fleets sold in the U.S. by
major manufacturers.
For more consumer information - http://www.honda.com/.
American Honda Vehicle Sales For December 2007
Month-to-Date
December December DSR**
2007 2006 % Chg.
American Honda Total 131,792 131,778 0.0%
Total Car Sales 73,186 66,441 10.2%
Total Truck Sales 58,606 65,337 -10.3%
Honda Total Car Sales 63,773 56,059 13.8%
Honda Total Truck Sales 50,437 56,663 -11.0%
Acura Total Car Sales 9,413 10,382 -9.3%
Acura Total Truck Sales 8,169 8,674 -5.8%
Domestic Car Sales * 54,174 50,638 7.0%
Honda Division 48,186 44,793 7.6%
Acura Division 5,988 5,845 2.4%
Domestic Truck Sales * 43,373 47,988 -9.6%
Honda Division 35,204 39,314 -10.5%
Acura Division 8,169 8,674 -5.8%
Import Car Sales 19,012 15,803 20.3%
Honda Division 15,587 11,266 38.4%
Acura Division 3,425 4,537 -24.5%
Import Truck Sales 15,233 17,349 -12.2%
Honda Division 15,233 17,349 -12.2%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 114,210 112,722 1.3%
Fit 5,118 2,232 129.3%
Accord * 31,255 29,886 4.6%
Memo: Accord Hybrid 150 363 -58.7%
Civic * 27,190 23,609 15.2%
Memo: Civic Hybrid 3,223 2,408 33.8%
S2000 210 327 -35.8%
Insight 0 3
FCX 0 2
Odyssey * 14,907 16,031 -7.0%
Pilot * 10,403 14,962 -30.5%
CR-V * 18,659 17,349 7.6%
Element * 2,875 3,658 -21.4%
Ridgeline 3,593 4,663 -22.9%
Acura Division Total 17,582 19,056 -7.7%
RSX 1 308 -99.7%
TL * 5,988 5,845 2.4%
TSX 2,838 3,526 -19.5%
RL 586 702 -16.5%
NSX 0 1
MDX * 5,906 6,227 -5.2%
RDX * 2,263 2,447 -7.5%
Selling Days 26 26
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
Year-to-Date
December December DSR**
2007 2006 % Chg.
American Honda Total 1,551,542 1,509,358 2.5%
Total Car Sales 882,215 843,950 4.2%
Total Truck Sales 669,327 665,408 0.3%
Honda Total Car Sales 784,073 706,012 10.7%
Honda Total Truck Sales 587,365 602,123 -2.8%
Acura Total Car Sales 98,142 137,938 -29.1%
Acura Total Truck Sales 81,962 63,285 29.1%
Domestic Car Sales * 706,504 667,326 5.5%
Honda Division 647,959 595,978 8.4%
Acura Division 58,545 71,348 -18.2%
Domestic Truck Sales * 476,297 495,380 -4.2%
Honda Division 394,335 432,095 -9.0%
Acura Division 81,962 63,285 29.1%
Import Car Sales 175,711 176,624 -0.8%
Honda Division 136,114 110,034 23.3%
Acura Division 39,597 66,590 -40.7%
Import Truck Sales 193,030 170,028 13.2%
Honda Division 193,030 170,028 13.2%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 1,371,438 1,308,135 4.5%
Fit 56,432 27,934 101.4%
Accord * 392,231 354,441 10.3%
Memo: Accord Hybrid 3,405 5,598 -39.4%
Civic * 331,095 316,638 4.2%
Memo: Civic Hybrid 32,575 31,253 3.9%
S2000 4,302 6,271 -31.6%
Insight 3 722 -99.6%
FCX 10 6 66.1%
Odyssey * 173,046 177,919 -3.1%
Pilot * 117,146 152,154 -23.3%
CR-V * 219,160 170,028 28.5%
Element * 35,218 51,829 -32.3%
Ridgeline 42,795 50,193 -15.0%
Acura Division Total 180,104 201,223 -10.8%
RSX 296 16,996 -98.3%
TL * 58,545 71,348 -18.2%
TSX 33,037 38,035 -13.4%
RL 6,262 11,501 -45.7%
NSX 2 58 -96.6%
MDX * 58,606 54,121 7.9%
RDX * 23,356 9,164 154.0%
Selling Days 307 306
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate