Traffic.com Unveils Breakthrough 'Fastest Drive Now' Feature

Commuters Can Now Compare Direct Drive with Traffic Optimized Drive Alternatives

WAYNE, Pa., Jan. 3 -- Traffic.com, a NAVTEQ company , and a leading provider of traffic solutions to consumers and businesses, unveiled today a beta version of a "fastest drive now" feature available at http://www.traffic.com/. Traffic.com now provides commuters the ability to easily obtain simultaneous results for address-to-address drives and traffic optimized drives. Drivers across the U.S. can now obtain the point A-to-B travel information they need to make the best decisions about when to leave and the fastest drive to take. Traffic.com solutions are completely free to consumers.

Traffic.com users begin checking their drive times by entering a point A origin and point B destination address. Site visitors instantly obtain their basic directions-based drive information as well as an alternate traffic optimized "fastest drive now" that takes into account the current traffic and traffic trending conditions along the way. An accompanying interactive traffic map provides color-coded highlighted drives, pinpointed accident, construction and event icons as well as surrounding red, yellow and green real-time traffic flow on area roadways.

With the ability to compare the side-by-side basic drive and traffic optimized drive information, users can easily assess the real-time conditions and select their best possible drive at that moment. Also provided with the beta release is dynamic interactive drive editing giving users the ability to instantly create custom drive time information simply by clicking and moving highlighted drives to alternate roadways on the map.

"We are excited to launch this innovative online drive time feature that brings a new level of traffic-aware information to consumers to help them manage their daily drives with meaningful, personally relevant content," said NAVTEQ EVP John MacLeod. "Traffic conditions can change from one minute to the next, and driving preferences are unique to every driver. By putting easy-to-use, dynamic commute management tools at our site visitors' fingertips, we help drivers save time and fuel and alleviate the frustrations traffic delays cause."

The Traffic.com "fastest drive" functionality is powered by NAVTEQ(R) Map and NAVTEQ Traffic(TM) data and leverages a variety of industry tools, it allows users to:

  -- Input of A-to-B addresses on the site homepage and traffic content
     pages
  -- Compare directions-based drive times with traffic optimized fastest
     drives using:
       o Current drive times
       o At speed limit drive times
       o Total delay times
  -- Get total distance in miles for A-to-B fastest drives and direct drives
  -- Drag-and-drop map editing to create custom drive time information
  -- Obtain A-to-B directions for all drives
  -- Save drives and create MyTraffic custom alerts to be sent by email,
     voice, or SMS

In addition to the "fastest drive now" beta feature, Traffic.com visitors can also access traffic information using an array of free commute management solutions including:

  -- HTML email traffic alerts and scheduled reports sent to your PC
  -- Text-only email traffic alerts and scheduled reports sent to your
     mobile device
  -- Voice traffic alerts and scheduled reports sent to your cell phone or
     landline
  -- SMS text message updates obtained by texting a city code to
     TRAFC (87232)
  -- Toll-free traffic hotline updates obtained by calling 1-866-MY-TRAFC
    (1-866-698-7232)
  -- Wireless web (WAP) site traffic hotspot updates accessed with any
     web-enabled device at http://mobi.traffic.com/

  About Traffic.com

Traffic.com is a leading provider of traffic solutions to consumers and businesses. Powered by the NAVTEQ Traffic(R) advanced data collection and processing infrastructure, Traffic.com provides comprehensive coverage to 74 Designated Market Areas (DMAs) and 107 Core Based Statistical Areas (CBSAs) encompassing traffic congested U.S. cities. Traffic.com(R) solutions include predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times, incidents and events. Business customers include broadcast media, Web and mobile publishers, content providers and developers, government agencies, and advertisers. Traffic.com solutions are delivered via radio, television, Web, wireless device, in-vehicle and portable navigation systems. This broad content distribution network creates cross-platform branding opportunities for advertisers, enabling them to expand their reach and target on-the-go consumers.

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has over 3,100 employees located in 167 offices in 31 countries.

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