Audi Sets U.S. Sales Record
AUBURN HILLS, Michigan, Jan. 3, 2007 -- Audi of America, Inc. set a sales record in the U.S. during 2007, according to the company. Audi dealers sold 93,506 new vehicles during 2007, up 3.8% over 2006, which will aid Audi globally as the company has its sights set on a record year.
During 2007 Audi made significant gains in key markets, including New York (+14.9 %), Miami (+6.6 %), and Los Angeles (+12.9 %).
Audi's growth, both in the United States and globally, has been fueled by a strong and growing portfolio. Audi introduced the all-new TT coupe and roadster vehicles during the spring, and then followed during the fall with the all-new Audi S5 sports coupe. And Audi was one of the most talked about brands throughout 2007 as the industry and customers awaited the September market introduction of the Audi R8, the all-new, high-performance sports car.
Audi dealers continued to report strong sales in 2007 of the Audi Q7 sport utility vehicle, the A4 cabriolet and RS 4 high-performance sedan.
Audi dealers also recorded record Certified Pre-Owned (CPO) sales for December and the year. CPO sales hit a record all-time high during December with 2,889 units. Total year CPO sales were 27,058, up 10.1%.
Dealer investment in the brand continued on a strong pace during 2007. Audi added 10 exclusive dealerships during 2007, raising the total to 110 throughout the U.S. Exclusive dealerships offer customers a dedicated Audi sales experience.
Parent company AUDI AG in Germany recently announced plans to invest nearly $15.9 billion (EUR 10.6 billion) between 2008 and 2012, of which $11.9 billion (EUR 7.9 billion) will be earmarked for product development. Annual investments in product development will remain steady at around $3 billion (EUR 2 billion) per year, which will aid in achieving the brand's stated goal of being the most successful premium brand by the year 2015.
ABOUT AUDI OF AMERICA:
Audi of America, Inc. offers a line of luxury vehicles that include the Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models, the high-revving RS 4 sport sedan and Cabriolet; the all new S5 Coupe with 354 hp; the design-leading A6 sedan and Avant; the V-10 powered high performance S6 sedan; the Audi Q7 performance SUV; the new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the all- new 2008 TT Coupe and Roadster models; and the all-new, all-aluminum R8, one of the most exclusive mid-engine sports cars in the world. For more information, please visit www.audiusa.com.
Quotes that can be attributed to Johan de Nysschen, Executive Vice President, Audi of America:
"2007 was an exciting year for Audi, both here in the U.S. and globally. Audi dealers set record sales around the world, and it's clear to me that more and more customers are putting Audi on their 'must-see' shopping list."
"Audi will continue to be the brand to watch during 2008, and you're going to hear us talk about 'all-new' quite a bit."
"We'll introduce the all-new Audi A5 coupe this spring. Then we'll introduce the all-new Audi A4, our highest volume model line. It arrives at dealerships this fall in both the sedan and Avant style. And as we approach the end of the year, we will see the all-new Audi Q5 mid-size sport utility, which I think will be the most beautiful and sophisticated performance- oriented mid-size SUV on the market."
"The phrase 'all-new' can be applied to our technology, and that means the introduction of a newly available engine for the Audi Q7 SUV. By the end of 2008, customers can order the Q7 with the 3.0 TDI. This is a diesel engine that is 50-State emission compliant. It offers power comparable to a V8 gasoline engine, but with better fuel economy than most V6 gasoline engines. There is no reason for customers to sacrifice performance in order to feel good about the vehicle that they drive."