R. L. Polk & Co. Signs Comcast Spotlight to PolkInsight(TM) Agreement

Polk Offering Will Help Comcast's Advertising Sales Division to Maximize Automotive Advertising Sales

SOUTHFIELD, Mich., Jan. 2 -- R. L. Polk & Co. announced today that Comcast Spotlight, the advertising sales division of Comcast Cable, has entered into a multi-year agreement to utilize PolkInsight(TM) for Media, a web-based platform that provides detailed trending, demographic and geographic detail on new and used vehicle registration activity, to support its advertising sales operations. PolkInsight will be fully rolled-out into all Comcast Cable markets over the next several months.

Polk has been providing automotive registration data to Comcast Spotlight for several years, and this information has been integrated into software tools built and maintained by Comcast. The move to PolkInsight as the delivery platform will provide improved flexibility, capability and support to drive Comcast Spotlight's advertising sales teams.

"PolkInsight will help our sales teams pinpoint the geographies, demographics and vehicle segments where a dealer may need advertising support to improve sales," said Kevin Cuddihy, vice president of advertising sales for Comcast Spotlight. "We are focused on providing automotive manufacturers and regional dealer associations the most advanced research so they can best utilize our multi-platform marketing solutions, and PolkInsight will be a key tool."

"Our sophisticated automotive intelligence solutions provide a competitive advantage to media organizations selling advertising to automotive-related organizations," said Audrey Takacs, vice president, media solutions for R. L. Polk & Co. "We look forward to a successful launch of PolkInsight and expanding our business relationship with such a valued client as Comcast."

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.