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Toyota Announces Sales/Production Plans for 2008


PHOTO

Tokyo, Japan, Dec 25, 2007 - Toyota Motor Corporation (TMC) announced today its CY2008 sales and production plans, described in the tables below.

2008 Plans

            Unit: 1,000 vehicles; ( ) indicates year-on-year difference
------------------------------------------------------------------------

                          Toyota      Daihatsu       Hino       Total 
------------------------------------------------------------------------


Japanese sales          1,600 (0%)    630  (1%)    50 (-2%)   2,270 (0%)

Overseas sales          7,240 (6%)    270 (32%)    70 (21%)   7,580 (7%)

Worldwide sales         8,840 (5%)    890  (9%)   120 (11%)   9,850 (5%)


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Japanese production     4,300 (2%)   790   (0%)   120 (10%)   5,210 (2%)

Overseas production     4,580 (6%)   160 (126%)      --       4,740 (8%)

Worldwide production    8,880 (4%)   950  (11%)   120 (10%)   9,950 (5%)


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Exports                 2,740 (3%)    140 (-7%)    70 (25%)   2,950 (3%)


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Reference: Expected Results for 2007 


                         Unit: 1,000 vehicles (all figures approximate);

                                   ( ) indicates year-on-year difference
------------------------------------------------------------------------

                          Toyota      Daihatsu       Hino       Total 
------------------------------------------------------------------------


Japanese sales         1,600 (-6%)   620   (0%)   50 (-12%)  2,260 (-4%)

Overseas sales         6,830 (10%)   200  (26%)   60  (28%)  7,090 (10%)

Worldwide sales        8,430  (6%)   820   (5%)  110   (7%)  9,360  (6%)

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Japanese production    4,230  (1%)   790   (0%)   110  (7%)  5,130  (1%)

Overseas production    4,310 (11%)    70 (116%)      --      4,380 (11%)

Worldwide production   8,540  (6%)   860   (4%)   110  (7%)  9,510  (5%)

 
------------------------------------------------------------------------
 
Exports                 2,670 (6%)   150  (13%)    60 (20%)  2,880  (6%)


------------------------------------------------------------------------
Notes: 
1. Domestic sales: Based on registration and notification records
(including vehicles produced overseas) 
2. Overseas sales: Toyota, Daihatsu and Hino data (excluding OEM) 
3. Domestic production: CBU + KD on a domestic line-off basis (including
OEM) 
4. Overseas production: Includes vehicles for exports to Japan on a
local line-off basis (excluding OEM and KD) 
5. Exports: CBU + KD on a shipment basis (including OEM) 

The figures stated above are based on our judgment and assumption using
currently available information and other factors. There is no guarantee
that actual results will be as projected in view of the uncertainties
involved in the judgment and assumption, as well as possible
fluctuations resulting from changes in domestic and overseas conditions.

Toyota Motor Corporation

Established in 1937, Toyota Motor Corporation ,
which celebrates its 70th anniversary this year, has developed into one
of the world's best known automobile manufacturers. The Toyota Group
sold over 8.5 million vehicles under the Toyota, Lexus, Daihatsu, and
Hino brands in more than 170 countries and regions in fiscal 2007.
Further, the Company's production is firmly rooted in local communities,
with 52 companies manufacturing vehicles and parts in 26 countries and
regions. Toyota had approximately 300,000 employees on a consolidated
basis at the end of fiscal 2007. The company is headquartered in Aichi,
Japan. For more information, please visit www.toyota.co.jp/en/index.html