CARMAX SAYS ONLINE HYBRID CAR SEARCHES ARE ON THE
RISE
FOR IMMEDIATE RELEASE
CARMAX SAYS ONLINE HYBRID CAR SEARCHES ARE ON THE RISE
RICHMOND, Va. (Dec. 20, 2007) –At a time of uncertain gas prices, CarMax,
Inc. the nation’s largest retailer of used cars, says online
searches for hybrid cars are on the rise. Examples of the most searched
hybrid cars include the Ford Escape Hybrid, Toyota Prius and Toyota Camry
Hybrid. These hybrids are climbing in popularity based on recent
month-to-month trends of searches for hybrid cars on the carmax.com
website. November 2007 carmax.com data indicated that searches for hybrid
cars have increased 10% over last year and 43% from October to November.
“One of the ways we know that people are looking more for hybrid vehicles
is by monitoring the search activity on our website,�?? said Tom Folliard,
president and chief executive officer of CarMax. “Hybrid cars are
increasingly making an impression on car shoppers and searches on
carmax.com are reflecting that.�??
The following hybrid cars experienced the largest increases in carmax.com
search activity:
Make/Model October to
November 2007 Increase
Ford Escape Hybrid 108%
Toyota Prius 56%
Toyota Camry Hybrid 48%
Online shoppers can use the carmax.com website to search the company’s
inventory of more than 25,000 used and new vehicles, including hybrid
cars. The website showcases each vehicle with multiple photos, the
no-haggle price and information on features, options, fuel economy and
customer reviews. In fiscal 2007, carmax.com averaged more than four
million visits per month. Additionally, approximately 70 percent of
in-store customers visited the website before coming to the store.
About CarMax
CarMax, a Fortune 500 company and one of the Fortune 2007 “100 Best
Companies to Work For,�?? is the nation’s largest retailer of used cars.
Headquartered in Richmond, Va., CarMax currently operates 88 used car
superstores in 41 markets. The CarMax consumer offer is structured around
four customer benefits: low, no-haggle prices; a broad selection; high
quality vehicles; and customer-friendly service. During the twelve months
ended February 28, 2007, the company retailed 337,021 used vehicles and
sold 208,959 wholesale vehicles at its in-store auctions. For more
information, access the CarMax website at http://www.carmax.com/.
Media Contacts
Lisa Van Riper, Assistant Vice President, Public Affairs, (804) 935-4594
Chris Wilmore, Assistant Public Relations Manager, New Media, (804)
747-0422, ext. 4773