RACING BUSINESS (NEWTON, NC.) - Dale Jarrett Racing Adventure Closes $800,000 Private Placement

Company Targeting 80+ Racing Days in 2008

Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: DJRT) a "Full Throttle" lifetime experience company, is pleased to report closing $805,000 private placement of 2.1 million units. Each unit was priced at $0.38 and consists of one share of DJRT common stock and one half of one share purchase warrant. Each whole purchase warrant will entitle its holder to purchase one additional share of DJRT common stock for $0.55 until December 2009.

Dale Jarrett Racing Adventure CEO, Tim Shannon, stated, "We are pleased with the success of this important funding. We are now moving forward to aggressively grow the amount of racing days in 2008. We have built DJRT into a profitable business and now its time to really see what it can do. Use of proceeds for this private placement will primarily go to advertising and branding initiatives as well as redesigning our corporate website. Our business model is such that we can grow our business 500% larger with very limited additional overhead. This funding allows us to ramp our proven advertising campaigns to fill more race days which will also aggressively ramp revenues and net income throughout 2008."

The company expects to race more than 80 days in 2008, up from 50 days in 2007. Management also expects gross margin improvement and record profitability in 2008. During the first half of 2008 the company expects to further evaluate and possibly find a partner for a wholly owned race track.

Post financing the company has approximately 24 million shares outstanding.

About Dale Jarrett Racing Adventure:

The Dale Jarrett Racing Adventure provides lifetime experiences with all of the drama, thrills and excitement of driving your own authentic NASCAR Nextel Cup race-car on a nationally renowned Superspeedway. We call it Full Throttle Living. The company reserves various dates during the year at NASCAR tracks across the country offering customers the option of purchasing packages ranging from a 3-lap ride to an 80-lap adventure weekend. Participants can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely, an instructional session is provided to acquaint the student with the racecar safety precautions and the proper groove of the racetrack. DJRT was founded in 1998 and its shareholders include NASCAR Champions Dale and Ned Jarrett, as well as Dale's brother Glenn, Dale's son Jason, NASCAR driver Joe Nemechek and Green Bay Packers quarterback Brett Favre. Additional information is available by visiting www.RacingAdventure.com .

Certain statements included in this press release constitute forward- looking statements made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended. These statements, including, but not limited to, additional closing that may be held form time to time, expansion plans, as well as others discussed in the company's filings with the Securities and Exchange Commission, involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Dale Jarrett Racing Adventure undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

  CONTACTS:  Investor Voices, LLC
             Ian Cassel
             Investor Relations
             717-626-3991