Auction Direct USA Chooses Martino Flynn, LLC

ROCHESTER, N.Y., Dec. 17, 2007 -- Auction Direct USA (AuctionDirectUSA.com), one of the fastest-growing, used-vehicle superstores in the United States, has named Martino Flynn, LLC its agency of record. As Auction Direct USA continues to expand along the east coast, Martino Flynn will support the company's marketing efforts, including broadcast advertising, throughout all of its new and existing used-car markets.

"We made a pledge to revolutionize the used-car-buying experience, and need the support of a strong marketing partner to help us tell our story, especially as our business expands to new markets," said John Iannone, CEO, Auction Direct USA. "Our confidence in Martino Flynn's expert creative capabilities and media planning and buying skills is what drove us to partner with them."

Auction Direct USA offers a unique car-buying experience, allowing consumers to shop from a large inventory of clean, late-model, popular-brand cars, trucks, and SUVs, and purchase them at a reserve price plus a flat $399.00. Every car sold at Auction Direct USA drives away with a complete CARFAX Vehicle History Report and a 3-day 500-mile guarantee.

Based in Rochester, N.Y., Auction Direct USA expanded to the used-car market in Atlanta earlier this year. Two new superstores recently opened; one located in Jacksonville's used-car market and another in Raleigh's used-car market. Further expansion into additional used-car markets is expected in 2008.

"We've helped a number of clients enter new markets and establish a fixed presence," said Kevin Flynn, partner at Martino Flynn. "Our experience in building memorable brands will help make Auction Direct USA's trek down the eastern seaboard a success."

Martino Flynn, LLC, is a full-service advertising, public relations, and digital media agency serving: business-to-business clients in biotechnology, imaging, photonics, manufacturing, professional services, and telecommunications sectors; and consumer clients in automotive, education, financial services, food and beverage, health care, pharmaceuticals, sporting goods, and professional sports. Martino Flynn is a member of the Marketing and Advertising Global Network (MAGNET) and the American Association of Advertising Agencies (AAAA). For more information, call 585-421-0100 or visit www.martinoflynn.com.

Company News On-Call: http://www.prnewswire.com/comp/133897.html