GM Europe sets all-time sales record

Zurich. General Motors (GM) Europe set a new all-time record, with sales of 2,004,172 vehicles from January to November 2007, beating last year’s total with a month to spare. The resulting market share of 9.5 percent is 0.3 point above the same period last year and the highest since 1999.

Chevrolet was the main driver of the sales results, with 32.4 percent growth in the January-November period. The brand sold 411,582 units, with a record market share of 1.9 percent. Opel/Vauxhall also delivered good results, with 4.1 percent growth and sales of 1,506,657 units in the period.

“The all-time sales record clearly reflects the success of GM Europe’s multi-brand strategy. This is a result of building strong brands, offering attractive cars and a special focus on building our sales in Central and Eastern Europe. While Chevrolet is the main driver of the unit sales growth, our focus on the quality of sales for Opel and Vauxhall is also paying dividends with excellent progress in key retail segments”, said Jonathan Browning, GM Europe Vice President for Sales, Marketing and Aftersales.