Bristol West Launches Select 2.0 in Idaho

DAVIE, Fla., Dec. 14, 2007 -- Bristol West Holdings, Inc. today announced that it has begun writing private passenger automobile insurance in Idaho exclusively through agents of Farmers Group, Inc. Bristol West entered Idaho by deploying Select 2.0, its highly segmented insurance product that utilizes the Company's proprietary credit model and proprietary symbol set. With the addition of Idaho, Bristol West now writes insurance in 28 states.

Kris Pacey, Farmers' Executive Director of Idaho, said, "We are dedicated to meeting the needs of Idaho residents and are very pleased to be able to offer Farmers customers in our great state additional choices for their auto insurance needs." Consistent with its overall strategy, Bristol West's roll- out in Idaho includes the deployment of its most advanced product, Select 2.0, and its proprietary point-of-sale underwriting platform.

Bristol West is a member of the Farmers Insurance Group of Companies and writes insurance in Idaho exclusively through Farmers agents.

About Bristol West

Bristol West Holdings, Inc. began its operations in 1973, and provides private passenger automobile insurance in 28 states. Bristol West Insurance subsidiaries are rated A (Excellent) by A.M. Best, the world's foremost insurance rating organization.

For more information about Bristol West, please visit our website, www.bristolwest.com.