Luca De Meo Appointed CEO of Alfa Romeo
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LONDON - December 13, 2007: Effective immediately, Luca De Meo has just been appointed Chief Executive Officer of Alfa Romeo Automobiles, replacing Antonio Baravalle, who is leaving the Fiat Group of his own accord.
De Meo will retain his current position as Chief Marketing Officer of the Fiat Group, with responsibility for all marketing-related activities across all Fiat Group sectors, as well as his responsibilities as Chief Executive Officer of Abarth.
De Meo’s simultaneous commitment to the development of the Alfa Romeo brand and to the promotion of marketing activities puts him in an ideal position to further one of Alfa Romeo’s most important projects – its return to the US market.
The Fiat Group wishes to thank Antonio Baravalle for his professional cooperation and valuable contributions in recent years.
Sergio Marchionnne, Chief Executive Officer of the Fiat Group, comments: “The commitment, passion and determination with which Luca De Meo faces great challenges is the best guarantee for Alfa Romeo’s relaunch plan and the development of marketing activities across all Fiat Group brands. I would like to thank Antonio Baravalle, who always worked with intelligence and dedication, and wish him well in his future activities.”
About De Meo
Luca De Meo, born in Milan on June 13 1967, holds a degree in business
economics from Bocconi University. He took marketing management courses at
Insead in France. From 1992 through to 1997 he undertook various posts of
growing responsibility at Renault in Italy and in France. In 1998, he
joined Toyota Motor Europe where, among other things, he was responsible
for product planning and coordination of commercial plans for the Lexus
brand. He joined Fiat Group in 2002, where he became responsible for the
marketing of Lancia. In June 2004, he was appointed head of the Lancia
brand. In November 2004, he moved to Fiat, and as Chief Executive Officer
of Fiat Automobiles, worked on the relaunch and reorganisation of the
brand. In September 2007, he was made responsible for marketing activities
of the Fiat Group.