Cycle World International Motorcycle Show(R) Presented by Toyota, Media Day - Friday, December 7, 2007

Actor Tom Arnold to Host Big American Heart Ride Event with Whiskey Falls Concert to Benefit Camp del Corazon

LONG BEACH, Calif., Nov. 29 -- Ducati, Victory, Vectrix, Star, KTM, Bimota, Two Brothers Racing, Roland Sands, Jesse Rooke and more are set to unveil bikes not yet seen in the U.S. at the upcoming Cycle World International Motorcycle Show in Long Beach. All media is invited to attend this special day of unveils. From Seattle to New York, this nationwide tour provides attendees across the country with an up close look at hundreds of the latest model street bikes, dirt bikes, sportbikes, cruisers, ATVs, accessories and more.

In addition, the 27th Annual Cycle World International Motorcycle Show and Actor Tom Arnold have partnered to host the Big American Heart Ride Event -- a charity preview event designed to give motorcycle fans a VIP preview of the show and raise funds for Camp del Corazon, a non profit organization that provides year-round experiential opportunities for children faced with the challenges of living with heart disease. Participants will receive VIP access to the show and a special concert by the hot new band Whiskey Falls.

  WHEN:   Friday, December 7, 2007, 11 a.m. - 4 p.m.

  Media Day Schedule:
  11 a.m.     Toyota hosted lunch

  11:30 a.m.  2008 Suzuki Hayabusa built by L-R-G (Lifted Research Group)
              co-founders to be unveiled

  11:45 a.m.  Ducati unveiling of 1098 R Superbike, new Monster and a Roland
              Sands Custom design

  12 p.m.     Bimota DB6R North American Debut

  12:15 p.m.  History of Speed -- The World's Fastest Motorcycles presented
              by Denis Manning and rider Chris Carr. A collection of
              historical machines that have held speed titles spanning
              1937 - 2006

  12:30 p.m.  Star Motorcycles to showcase a visual interpretation of the
              next generation VMax

  12:45 p.m.  Vectrix Debut of New Three-Wheel Zero Emission Vehicle (ZEV)

  1 p.m.      Piaggio presents the Vespa S and MP3 400

  1:15 p.m.   Harley Davidson 2008 model highlights

  1:30 p.m.   Cycle World Magazine/Pediatric Brain Tumor Foundation --
              Roland Sands to unveil custom sportbike to benefit
              Pediatric Brain Tumor Foundation's Ride for Kids program

  1:45 p.m.   Two Brothers Racing to unveil a custom Kawasaki ZX6 designed
              for 2007 Supercross Champion James Stewart

  2 p.m.      Discover Today's Motorcycling (DTM) Women's Studio -- Enjoy
              moto makeovers, entry level bikes, riding gear for women and
              learn why more women are taking the front seats on bikes today

  2:15 p.m.   KTM unveils the latest Jesse Rooke custom

  2:30 p.m.   Whiskey Falls performs and Actor Tom Arnold unveils custom
              Victory Vision to benefit Camp del Corazon and Operation
              Homefront

  3:30 p.m.   BOSS Stunt Show

  4 p.m.      Show opens to public

  WHERE:  Cycle World International Motorcycle Show Presented by Toyota(R) -
          Long Beach
          Long Beach Convention Center
          300 East Ocean Blvd., Long Beach, CA 90802

  RSVP:   Shelbi Okumura, 415/380-8390 shelbi@spinpr.com