'Green' Automotive Solution - EnviroCycle's Rhimax(TM) 100% Recycled Automats Now Available

FREDERICK, Md., Nov. 29, 2007 -- EnviroCycle Paper Products, Inc. has launched its newest product, Rhimax Eco-Friendly Automats, which are now available online, direct, and through automotive distribution channels. Rhimax is the first automat made from 100% post-consumer content, and provides greater protection than standard mats used for new vehicle delivery and in automotive service centers. Rhimax automats are a cost-effective opportunity for the Automotive Industry to enhance its "green" strategies and initiatives one dealer/service center at a time.

EnviroCycle launched its new paper product, Rhimax(TM), a tough and organic paper in spring 2007. The durable paper is an eco-friendly product and meets all the requirements to be labeled officially "green." EnviroCycle designed a completely green manufacturing process that begins with 100% post- consumer, organic waste. Through a chemical-free production process, yielding zero environmental discharge, a multi-use, sustainable product is developed. The paper is OMRI Listed(R) (Organic Materials Review Institute).

Rhimax Eco-Friendly Automats are durable and absorbent, which enables them to provide longer-lasting interior vehicle protection. Liquids will not run off the mats quickly - they will be absorbed without bleed-through, providing added protection for carpet and upholstery. Rhimax contains no plastics, thus reducing carbon emissions from product manufacturing. Rhimax has a rich earthy look which emphasizes its commitment to environmental stewardship, which will resonate clearly with consumers, who are demanding environmental responsibility from their suppliers.

Rhimax is the eco-friendly alternative to plastics and chemically treated papers and it provides greater sustainable protection. With increased emphasis on reducing carbon emissions and pressure on the automotive industry to take a bigger role in this environmental stewardship, Rhimax Eco-Friendly Automats offer significant and low-cost opportunities to enhance "green" standards in the industry.

Rhimax is available in 18 inch by 20 inch durable sheets and can be delivered in boxes of 250 or 500. Pricing is available by contacting EnviroCycle Paper Products directly (240-446-7010 or info@rhimax.net).

For unlimited eco-friendly uses of Rhimax(TM) or for additional green information and ideas please visit our website at http://www.rhimax.net/.

  CONTACT INFORMATION:
  Ryan Gillett
  P.O. Box 3292
  Frederick, MD  21705
  Work: 240.446.7010
  Email: rgillett@enviro-cycle.net
  URL: http://www.enviro-cycle.net/ or http://www.rhimax.net/

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.