Greensgrow Names Timothy J. Mahoney to Board of Directors
- Subaru CMO brings marketing and branding expertise to Greensgrow table -
PHILADELPHIA, Nov. 28 -- Greensgrow, a leading pioneer of urban agriculture, today announced the election of Timothy J. Mahoney to its Board of Directors. Mr. Mahoney is Senior Vice President and CMO of Subaru of America, Inc. based in Cherry Hill, N.J. and has more than 25 years of consumer research, marketing, branding and management experience.
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"I am very pleased to be joining the Greensgrow Board of Directors," said Mahoney. "Greensgrow is an innovative organization that has the potential to enhance our local neighborhoods and our society."
"We are thrilled to be adding a seasoned marketer and leader of Tim Mahoney's caliber to our board of directors," said Greensgrow co-founder Mary Seton Corboy. "Tim's leadership roles at world-class companies, including Subaru, Porsche and Sara Lee, along with his extensive experience in marketing, advertising and branding will prove invaluable in advancing the Greensgrow vision and mission."
Mr. Mahoney is the top marketer at Subaru of America, Inc. and is responsible for leading and managing the Subaru brand in the U.S. market. Before returning to Subaru, Mr. Mahoney worked for Porsche Cars North America, Inc., as vice president of marketing where he had served since May of 1999. Among his many accomplishments, Mr. Mahoney led the successful launch of the brand's first SUV, the Porsche Cayenne.
Mr. Mahoney originally joined Subaru of America in 1984 as a marketing research analyst, and was promoted through the organization holding a variety of management roles in areas including marketing, advertising, merchandising, market research and strategy, as well as product planning. As director of marketing, he led Subaru through a repositioning around its core strength, all-wheel drive. He was an integral member of the management team that returned the brand to profitability. Prior to Subaru, Mr. Mahoney worked for the Sara Lee Corporation.
Mr. Mahoney received a bachelor's degree in international studies and foreign languages from Newberry College and University of Vienna in Austria and went on to earn a master's of business administration in marketing management from Drexel University. He is a member of the CMO Council and CMO Marketing Roundtable.
Mr. Mahoney is a native of the Philadelphia metro area and currently resides in Haddonfield with his wife Chris and their two children.
About Greensgrow
Greensgrow, located in urban Philadelphia, is a 501 C-3 nonprofit organization dedicated to promoting social entrepreneurship through developing and supporting urban green businesses. Greensgrow offers a seasonal farm stand; a well-stocked nursery of locally grown annuals, perennials, and vegetable starters; and a City Supported Agriculture (CSA) program where consumers buy a "share" in the farms' season and each week get a box of
locally grown meats, dairy, produce and fruit. For more information visit www.greensgrow.org.
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