Audi of America Named Official Automotive Sponsor of the U.S. Ski Team
AUBURN HILLS, Mich., Nov. 26, 2007 -- Audi of America, Inc. today announced that it is the official automotive sponsor of the U.S. Ski Team. The partnership includes sponsorship of both the Team and key U.S. events.
Building on Audi's global commitment to skiing, as the title sponsor of the Audi FIS Alpine World Cup, Audi of America will be the official automotive sponsor of the U.S. Ski Team, supplying vehicles to the U.S. Ski Team in the United States and Europe across all its teams including alpine, cross country, freestyle, nordic combined and ski jumping.
In addition to the Team sponsorship, Audi will be the title sponsor of the women's Audi Aspen Winternational FIS World Cup in Aspen, Colo., Dec. 7 - 9 where Olympic champion Julia Mancuso and World Championship medalist Lindsey Vonn will be among the favorites.
Audi also will be associate sponsor of the Nov. 29 - Dec. 2 Charles Schwab Birds of Prey men's World Cup races in Beaver Creek, Colo., and the Feb. 1 - 2 Visa Freestyle International World Cup at Deer Valley Resort in Utah. All events will be broadcast on NBC Sports, Versus and WCSN.com, plus additional mobile and online distribution.
As part of the partnership, Audi will showcase vehicles and provide on- site signage as well as host various audience participation projects at each event to entertain crowds and garner attention for the Audi brand.
"The U.S. Ski Team is a globally recognized symbol of peak-performance and precision," said Scott Keogh, chief marketing officer, Audi of America. "Audi's enduring commitment to producing world-renowned, extraordinarily capable, luxury cars makes this relationship a perfect fit. Audi is proud to be helping the U.S. Ski Team achieve its goal of being the best in the world through Vancouver and beyond."
Audi's innovative quattro permanent all-wheel drive system makes Audi vehicles the ideal choice for tackling the unpredictable surfaces like snow and ice. The U.S. Ski Team chose Audi because they require the world's safest, most efficient and dependable transportation, no matter what extreme conditions they face.
"Both Audi and the U.S. Ski Team are committed to being the best. This partnership will help the Team in many ways including ensuring our athletes get around the many mountainous towns throughout the winter in a safe reliable vehicle," said Ted Morris, U.S. Ski Team vice president of sales and marketing. "We also look forward to showcasing Audi vehicles at our marquee events especially the Audi Aspen Winternational this December where Julia Mancuso and Lindsey Vonn will lead the Team and take on the world."
About Audi of America
Audi of America, Inc. offers a line of luxury vehicles that include the Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models, the high-revving RS 4 sports sedan and Cabriolet; the all new S5 Coupe with 354 hp; the design-leading A6 sedan and Avant; the V-10 powered high performance S6 sedan; the Audi Q7 performance SUV; the new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the all- new 2008 TT Coupe and Roadster models; and the all-new, all-aluminum R8, one of the most exclusive mid-engine sports cars in the world. For more information, please visit www.audiusa.com
About the U.S. Ski Team
The U.S. Ski Team is governed by the U.S. Ski and Snowboard Association, the national governing body for Olympic skiing and snowboarding. The century old organization manages year-round nationwide development and elite programs, including the national teams, in six distinctly different Olympic sports: alpine, cross country, freestyle, nordic combined, ski jumping and snowboarding, as well as two Paralympic sports - disabled alpine and disabled cross country. USSA is based in Park City, Utah. For more information, visit www.usskiteam.com or www.ussnowboarding.com.