Rapidly Expanding Retailer Pull-A-Part Selects Microsoft Enterprise Search Solution to Uncover Wealth of Information Throughout Enterprise

Definition 6 Implementation Speeds Information Search For Growing Company

ATLANTA, Nov. 19 -- Definition 6 (http://www.definition6.com/) announces that client, Pull-A-Part, a nationwide used automotive part retailer, selected Microsoft Enterprise Search solutions to improve the search capability of information generated within the company's rapidly growing corporate headquarters and number of retail stores. Microsoft Enterprise Search solutions utilize powerful but flexible algorithms to search all types of structured and unstructured business data and content from web pages to emails to information stored within business applications and corporate databases. Pull-A-Part's enterprise search implementation improved decision making, increased employee productivity, and provided better communication resulting in superior customer service.

"As an ever increasing amount of corporate data is stored in digital form and spread across numerous disparate sources, organizations need tools to rapidly find information they can act on or consume within other applications," said Paul Hernacki, CTO of Definition 6. "In Pull-A-Part's case, Microsoft Office SharePoint Server 2007 Search is an ideal solution that has helped to transform their business. As a Microsoft Gold Certified Partner and a Google Enterprise Partner that is experienced in deploying both solutions, Definition 6 is able to help our customers evaluate, select, and implement the right enterprise search solution in a way few others can match."

"If you want to grow your business, your people need to be able to find what they need, when they need it, and they need to be able to do it quickly," said Ross Kogon, Chief of Staff at Pull-A-Part. "With our increasing number of retail outlets, we are exponentially growing information, and we wanted to eliminate the productivity loss. Definition 6 helped us get this under control through this successful enterprise search implementation."

Using Microsoft Office SharePoint for Search, Pull-A-Part is now able to reach down into line of business data from their corporate systems including the Microsoft Office SharePoint Server 2007 implementation that is used to run their daily business, as well as more unstructured data like project documents, help desk tickets, and reports that sit around the corporate network. All of this data is brought back to one place so employees can quickly zero-in on the information they need to make better business decisions.

About Definition 6, LLC

Definition 6 is a full service interactive agency and consulting firm that provides innovative solutions focusing on rich eCommerce web site development, search engine marketing, online media, web analytics, usability, and application development services. As a full service interactive agency, Definition 6 has expertise in rich media, website redesign, viral marketing, mobile marketing and social media services for medium to large-sized businesses. One key differentiator from other interactive agencies is that Definition 6's expertise bridges the gap between IT and Marketing. Definition 6's solutions span from building online brand awareness and traffic to interactive marketing campaigns that improving productivity with enterprise search and intelligent intranet solutions. Clients increase revenues, reduce customer acquisition cost, and empower organizational agility by aligning with a partner that understands business drivers. Definition 6 maintains key partnerships with both Microsoft and Google and has earned a trusted advisory role with clients since the firm's founding in 1997. Please find more information on the Web at http://www.definition6.com/ or by phone at (404) 870-0323.