ASUS Wraps up Four Prestigious 2008 International CES Innovations Design and Engineering Awards
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ASUS Internet Radio, Eee PC, R50A UMPC, and P527 Cell Phone Earn Top Honors
Mumbai, November 19, 2007 - The Consumer Electronics Show's Innovations Awards Team recently announced that four ASUS products have been chosen as recipients of International CES Innovations Design and Engineering Awards for 2008. The Eee PC, the R50A ultra mobile PC (UMPC), the P527 cell phone, and the ASUS Internet Radio have each been so honored. The awards recognize "the most innovative consumer electronics (CE) products in the industry's hottest product categories. Innovations have become a hallmark for the best designed products in consumer technology.
3C Excellence
ASUS had been traditionally known a high-quality PC component manufacturer. But as the company took its formula of uncompromised quality and innovative style into other product areas, it has transformed itself into a true 3C provider (computing, communications, and consumer electronics), as shown by its broad range of winning product types. This transformation has been an important factor in the company's dramatic and consistent revenue growth. ASUS' revenues have grown from $7.8 billion US in 2004 to a $17.4 billion in 2006 and to an expected $23 billion in 2007.
Products that will Change the Industry
Each present ASUS winner has revolutionary features that are expected to significantly impact the industry overall. According to Mr. Andrew Tsui, Managing Director, ASUS India,
"ASUS is known for its innovations and excellence in technology and aesthetic product designs. We are slated to introduce the Eee PC in the India market soon, and will continue paving the way for end users to enjoy the best technology."
Eee PC
The Eee PC is a revolutionary Mobile Internet Device that offers many of the advantages of mobile computing: making it easy to learn, easy to work and easy to play. The Eee PC features:
. 7" compact design and only 0.92 kg . Durable, shock-proof solid-state design . Rich network and wireless connectivity . Graphic user interface for simplicity and ease of use . Over 40 built-in applications for learn, work and play
ASUS R50A Notebook T
he R50A is the first UMPC that reaches the full potential of the platform. Only with the R50A do users get GPS, a webcam, 3G/ 3.5G connectivity, and full notebook functionality, making the R50A the one indispensable gadget for everyone.
. Intuitive Navigation
The R50A's customizable, mission-based application launcher organizes software programs into categories and makes navigating between tasks simple.
. Enjoy Anywhere
The unit's built-in TV tuner allows you to enjoy your favorite TV shows anywhere.
. Connect Anywhere
The R50A will offer 3/ 3.5G connectivity. Users have full access to their data anywhere.
. Capture and Communicate Anywhere
The R50A's built-in webcam and microphone let users capture photos, video and audio wherever they are, and enable wire-free video communication.
. Create Anywhere
The R50A has ample power to support the most popular office and productivity applications. With ASUS InfoPen software, users can record and edit on the R50A's 1024 x 600 screen as easily as they could on a piece of paper.
. Find Your Way Anywhere
ASUS brings you the first UMPC with built-in GPS. Users no longer need to deal with paper maps or ask for directions. Link up seamlessly to Google Maps, and the R50A will know your exact location.
ASUS P527 Cell Phone
The P527 cell phone is designed to provide people with an unprecedented array of useful features in a small, elegant brushed metal package. The P527 truly has it all:
Utility Functions
. GPS: Get to your appointments on time. Travelog & Location Courier applications let you share your travel route with friends. Travelog can record your memorable POIs during the journey with pictures and memo, and it even lets you edit your presentation in html. GPS Catcher shortens locate time from 100sec to 40sec. The GPS also supports the Google Earth format.
. ASUS Compass: shows you which way is north.
. Speed Gauge: lets you know how fast you are going and can even be set to inform you when you are exceeding your chosen speed limit.
Entertainment Platform
. Audio: Enjoy MP3s or FM radio.
. Video: MPEG4 compatibility makes the P527 a mini cinema.
. Internet: Surf HTTP and WAP 1.2.1/2.0 from anywhere service is provided with 802.11b and g connectivity.
. Camera: 2.0 megapixel resolution is great for capturing pictures or video.
. RSS Reader: Receive up-to-date news or message without active access.
Business Platform
. Business Card Recognition: Scan cards in a snap. The information is automatically stored in Outlook. . Office: Word, Excel, and PowerPoint . Push Email: so users can always see the latest urgent messages. . File Zip Function: So users can work with large files. . Remote Control: Acts as a remote control for PowerPoint presentations.
ASUS Internet Radio
ASUS' Internet Radio (AIR) provides users with the capability to tune in and listen to worldwide broadcasts over the Internet without the need for a PC. A built-in buffer function radically improves the quality of songs. In the tradition of high end audio manufacturers like McIntosh, the ASUS Internet Radio (AIR) fuses a retro look with cutting edge technology.
AIR also allows incredible flexibility of content:
. Users can conveniently tune in to the Internet via a simple connection through a router or network and have access to about 10,000 worldwide broadcast stations. . AIR can also play MP3s from the user's MP3 players and can act as a "speaker dock" for iPods and MP3 players. . Users can receive more stations, (about 10K vs. 6K) in more languages (8 vs. 5), and with more flexibility than competing internet radios. . There are 8 languages supported by AIR, including English, Spanish, German French, Traditional Chinese, Simplified Chinese, Japanese, and Korean. AIR is the first internet radio supporting Asian languages in the world. . Lower Power Consumption: When desktops are used to listen to Internet radio stations, up to 300 Watts/ hr. of power is consumed (60 Watts/ hr. for notebooks). AIR uses a mere 8 Watts/ hr. of power consumption.
About ASUS Technology Pvt. Ltd.
Asus Technology Pvt. Ltd. is a leading provider of 3C total solutions. With a global staff of more than 100 thousand and a world-class R&D design team, the turnover for 2006 was 17.4 billion U.S. Dollars. ASUS has been ranked in Business Week InfoTech 100 for 10 straight years, and was ranked No.1 by the Wall Street Journal for best quality products in Taiwan. Its product portfolio includes notebooks, motherboards, graphics cards, optical drives, LCD monitors, information appliances, desktop PCs & PC components, servers, wireless solutions, mobile phones, handhelds, digital home solutions, broadband communication products and networking devices.