Iowa Woman Named National Hero Award Semifinalist for Promoting Farm Safety and Health

National vote underway for the 6th Annual Volvo for life Awards; $100,000 charitable contributions awarded to finalists; winner receives Volvo car for life

40 Semi-Finalists Selected; Vote at www.volvoforlifeawards.com

IRVINE, Calif., Nov. 15 -- Twenty years ago, Marilyn Adams faced every mother's greatest fear. Her eleven-year old son, Keith, suffocated in a gravity flow wagon while helping with the first full day of harvest on the family's farm in Iowa. Determined to find a constructive outlet for her grief, she was inspired to create a non-profit organization working to educate children about farm safety and health. Today, thousands of volunteers across the United States and Canada work to keep rural kids safe and healthy. Adams has been identified as one of the nation's top 40 heroes and is now in the running to be named "America's Greatest Hometown Hero" in the 6th Annual Volvo for life Awards -- an annual, nationwide search for real-life heroes across America.

Beginning today, the American public can visit http://www.volvoforlifeawards.com/ and vote for Adams. This vote will decide the program finalists in Volvo's hero search. Three winning heroes will receive $100,000 for their charities. One extraordinary winner will receive a new Volvo car every three years for life.

In 1987, Adams founded Farm Safety 4 Just Kids and set out on a mission to promote safe farm environments and eliminate farm-related child health hazards, injuries and fatalities. A report by the National Safety Council found that children between the ages of five and 14 were 66 percent more likely to be injured in a farm accident than adults aged 45 to 64.

Farm Safety 4 Just Kids' contribution to the farm safety movement has helped to reduce the number of agriculture-related fatalities among children in the United States. Farm families now have additional programs and educational materials highlighting the dangers that children can encounter on farms, and information about how to avoid them. Farm Safety 4 Just Kids now has 137 chapters throughout North America. Through her visits to rural schools, media appearances, testimony before government agencies and in Congress, Adams has spread her farm safety message across the country.

"One of the most rewarding things about leading Farm Safety 4 Just Kids is the opportunity to get kids involved in farm safety education and allow them to develop leadership skills," Adams said. A former Farm Safety 4 Just Kids youth leader was a semifinalist for the Volvo for Life Butterfly Award several years ago because of the volunteer work he did with the organization.

Since 2002, Volvo Cars of North America has identified more than 18,000 everyday heroes in its annual Volvo for life Awards, and has contributed millions of dollars to their causes.

"Once again, Volvo is inviting America itself to serve as one of the Volvo for life Awards judges," said Anne Belec, president and chief executive officer of Volvo Cars of North America. "Last year we had an overwhelming response with more than 700,000 votes tallied. This year's heroes are top notch. It will be tough to narrow the field down and pick winners, but Volvo is confident that America is up to the challenge. "

In the end, every vote counts. Ten heroes have been selected in the categories of Safety, Quality of Life, Environment and the Butterfly Award, Volvo's youth category. The voting period will determine three finalists in each category. Visit http://www.volvoforlifeawards.com/ and learn more about what the top 40 hometown heroes are doing to make the world a better place now and in the future. Most importantly, support Adams with your vote and help bring more funding to your community.

Volvo Cars of North America leads the national initiative, honoring and rewarding local heroes with financial contributions each year. This year, Volvo doubled the charitable donation amount given to the top three winners. One top hero in each of the categories of Safety, Quality of Life and Environment will receive $100,000 for their charities; two runners-up in each category will receive $25,000. One extraordinary winner will go on to receive the title "America's Greatest Hometown Hero," and with it, a new Volvo car every three years for life.

A fourth Volvo for life Awards category is up for grabs this year -- but only America's kids can reach it. Volvo is elevating its annual Butterfly Award to its own youth hero category -- with a $25,000 prize for the winner and $10,000 to two runners up.

When the voting period ends January 7, 2008, a panel of distinguished judges will select one winner in each of the four categories. A grand award winner, selected from the Safety, Quality of Life and Environment categories, will be named "America's Greatest Hometown Hero" and presented with a new Volvo car every three years for the rest of his or her life at the annual Volvo for life Awards Ceremony in New York City, March 19, 2008.

To learn more, or to vote for your favorite hero, visit http://www.volvoforlifeawards.com/. A Spanish version of the site can also be accessed at this address.

NOTE TO EDITORS: For photos and more information on the Volvo for life Awards visit www.volvocars-pr.com