RACING BUSINESS (NEWTON, NC.) - Dale Jarrett Racing Adventure Reports Third Quarter Results

Provides EPS Guidance for Fiscal Year 2007 of $0.02 on a Cash Basis

Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: DJRT) a "Full Throttle" lifetime experience company, today announced its financial results for the third quarter ended September 30, 2007. DJRT had sales of $724,786 with cost of sales of $265,699 for a gross profit of $459,087. Excluding non-cash charges of $537,000, Net Income for the quarter was $158,444.

For the nine-month period, DJRT had revenues of $1,857,709, a 38% increase over the year-ago period. Gross Margin for the nine-month period was $1,207,772 which represents a 65% Gross Margin, which compares to 54% for the year ago period. Management expects Gross Margin to be in the 68-70% range for Q4, and average 70% for 2008.

For the nine-month period, DJRT earned $228,218, or $0.01 per share, not including non-cash related charges. The company expects to earn $0.02 for full year 2007 on a cash basis, and expects record growth in 2008. To facilitate the expected growth, the company has purchased two additional racecars during the quarter and expects to purchase additional cars in Q4.

The company recorded non-cash charges of $537,000 for shares issued to consultants. This non-cash charge is a onetime event and will not be reoccurring.

Tim Shannon, CEO of Dale Jarrett Racing Adventure, commented, "Now that we have shown reoccurring profitability along with consistent gross margin improvement, it is time to take our business model into another gear. I expect record growth and profits in 2008. Our business model is such that we can grow 400% without any additional overhead increases. We have the staff, the cars, and the experience to aggressively grow the amount of racing days. For example, we currently plan on racing 14 days in Q1 2008, which is up from 6 days in Q1 2007. It is my belief that our unique and highly scalable business model combined with our aggressive growth track will reward existing and potential shareholders."

About Dale Jarrett Racing Adventure:

The Dale Jarrett Racing Adventure provides lifetime experiences with all of the drama, thrills and excitement of driving your own authentic NASCAR Nextel Cup race-car on a nationally renowned Superspeedway. We call it Full Throttle Living. The company reserves various dates during the year at NASCAR tracks across the country offering customers the option of purchasing packages ranging from a 3-lap ride to an 80-lap adventure weekend. Participants can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely, an instructional session is provided to acquaint the student with the racecar safety precautions and the proper groove of the racetrack. DJRT was founded in 1998 and its shareholders include NASCAR Champions Dale and Ned Jarrett, as well as Dale's brother Glenn, Dale's son Jason, NASCAR driver Joe Nemechek and Green Bay Packers quarterback Brett Favre. Additional information is available by visiting www.RacingAdventure.com .

Certain statements included in this press release constitute forward- looking statements made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended. These statements, including, but not limited to, additional closing that may be held form time to time, expansion plans, as well as others discussed in the company's filings with the Securities and Exchange Commission, involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Dale Jarrett Racing Adventure undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.