iHollywood Forum Announces First Hollywood Goes Green Summit on December 11-12, 2007

LOS ANGELES--iHollywood Forum, Inc. today announced the first summit called Hollywood Goes Green (http://hollywoodgoesgreen.com). Hollywood Goes Green takes place at the Hollywood Roosevelt Hotel from 9am-5pm each day with over 40 speakers, and cutting edge exhibitors in the expo hall. The title sponsors are NBC Universal, General Motors, IBM and Subway.

The visionary keynote speakers are:

Living with Ed, Ed Begley Jr., Host, actor, and environmental activist

IBM, Rich Lechner, VP, IT Optimization

Live Earth, Kevin Wall, Founder

NBC Universal, Lauren Zalaznick, NBC Universal Green Council Chair and Bravo Media President

Subway Franchisee Advertising Fund, Tony Pace, Senior Vice President and CMO

General Motors, Susan Docherty, General Manager, GM Western Region

This is the first conference dedicated to how Hollywood professionals, both above and below the line, can take a leadership role in implementing environmental strategies. We address practical steps for implementing environmentally sensitive practices in both day to day business operations, reducing reliance on nonrenewable energy sources, and in delivering persuasive environmental messages in film, TV, cable and music to influence consumer awareness. A portion of the proceeds, which includes a silent auction, will be donated to several environmental charities.

“This conference will affirmatively demonstrate that going green is good for Hollywood’s business and will lead to increased profitability. We will present valuable information showing how to implement eco-friendly practices that are good for the environment and good for Hollywood’s bottom line,” said Zahava Stroud, iHollywood Forum President and conference founder. “We bring together entertainment business executives, creative talent, and environment organizations to share ideas on developing partnerships for a sustainable future.”

“I’m thrilled to be part of today’s iHollywood Forum conference as greening our lives is not only a cultural phenomenon but a corporate responsibility,” said Lauren Zalaznick, NBC Universal Green Council Chair and Bravo Media President. “I truly believe that collectively we can harness our industry resources to make a difference by raising awareness, educating ourselves and challenging our respective constituents to live a more sustainable life.”

“IBM is proud to be the Green Technology sponsor for Hollywood Goes Green,” said Rich Lechner, Vice President of IT Optimization for IBM. “We look forward to the opportunity to talk with the Hollywood community about the vital role that technology can play in improving energy efficiency and environmental impact. This is particularly important for the infrastructure that drives the burgeoning media & entertainment industry.”

There will be a featured press conference with news announcements and senior executives presented by NBC Universal, General Motors, IBM, Subway and COPAN Systems. All credential press and media will be invited to attend this special session where new announcements are expected to be made in regards to the environment. The press conference will be held from 11:30-12:30 and will conclude with lunch. Press should reserve a space now.

Conference keynotes include actor and environmental activist Ed Begley, host of Living with Ed on HGTV. Mr. Begley says, “I am delighted to support this event, the first conference designed to educate and inspire the entertainment industry professional on how to use our creative talent and business expertise to influence environmental awareness of consumers. This exciting gathering will offer an in depth exchange of ideas among industry influencers who share a common passion to protect the environment.”

There will be a kick off cocktail reception and press tour announcing the summit on Nov. 13 from 6pm-9pm held at the spectacular home of Steve Glenn, founder and CEO of LivingHomes (www.livinghomes.net), a premier developer of modern, prefabricated, sustainable homes. Located in Santa Monica, this is the first home in the nation to receive a Platinum rating, the highest rating possible from the U.S. Green Building Council’s LEED® for Homes program. The residence incorporates an unparalleled level of environmental systems, features, and materials, and was recently honored as one of the Top Ten projects in the nation by the American Institute of America’s Committee on the Environment (COTE).

Editorial press are invited to attend the cocktail party, preview the home and network with top Hollywood business executives. The conference producer and creator is iHollywood Forum, based in Los Angeles. View their other events at www.ihollywoodforum.com.

Press are also invited to view exhibitors and sponsors showcasing the latest trends in innovation and design for green technologies and services for the entertainment industry.

Panel Topics Include:

It’s Not Just the Color of Money: Why is Being Green Good for Business?
Some Like it Hot: But Not Planet Earth Hollywood Takes On Global Warming and Reducing Carbon Footprints
On The GreenFront: Pitching and Financing Environmentally Themed Films
If You Build It: Creating Sustainable Green Building Design and Renovation
The Customer Knows Best: Green Marketing and Advertising for Film and TV
On The Green Front: Pitching and Financing Environmentally Themed Films
Easy Rider: Fuel Saving and Energy Efficient Vehicles
The Matrix: Reducing Energy Consumption and Renewable Resources
Developing Environment Strategies for Production and Post Production
Music and Record Industry
The Paperless Chase: Adopting Paperless Practices
Special Events, Party Planning and Travel

Featured speakers and panelists include:

24 (Fox TV series), Howard Gordon, Executive Producer
AMD, Lawrence Vertal, Senior Strategist
Akeena Solar, Barry Cinnamon, CEO; Pres. California Solar Energy Industry Assc.
Beyond The Box Productions, Paula Silver, Founder
BP America, Cindy Wymore, Director of Government and Public Affairs
Capital Music Group, Jeffrey Kempler, Chief Operating Officer
CTG Energetics, Inc, Heather Rosenberg, Director of Sustainable Community Services
CNET Networks Inc., Michael Kanellos, Editor at Large, News.com
FOX Broadcasting Company, Josh Mark, Executive Director, Special Event Production, Creative Services
EcoMedia, Paul Polizzotto, CEO
ElectricMotors, Greg “Gadget” Abbott, Founder
EI Solutions, Andrew Beebe, President
FixingThePLanet.com, Tim Matteson, Co-founder
General Motors, Dave Barthmuss, Manager, Public Policy, Environmental and Energy
Global Inheritance, Eric Ritz, Founder and Executive Director
GreenBuilding Blocks.com, Terry Swack, Founder and CEO
IBM, Tom Bradicich, Phd., Fellow and VP, Systems Technology
iHollywood Forum, Michael Stroud, CEO
LivingHomes, Steve Glenn, Founder and CEO
Motion Picture Association of America, Melissa Patack, Vice President, California and State Government Affairs
MTV, Ian Rowe, Vice President of Public Affairs and Strategic Partnership
NRDC, Dr. Alan Hershkowitz, Senior Scientist
Office Depot, Yalmaz Siddiqui, Environmental Strategy Advisor
Ogilvy, Doug Scott, Executive Director, Branded Content and Entertainment Group
Participant Productions, Liana Schwarz, Vice President, Campaign Development and Operations
Paul Lussier, Filmmaker
Planet Green, Eileen O’Neill, President and General Manager
Pricewaterhouse Coopers LLP, Doug Hileman, Advisory/Performance Improvement
Rainforest Alliance, Ana Paula Tavares, Deputy Director, Director of Development
ReelGreen Media, Lauren Selman, Principal
REthink, Greg Reitz, Principal
RPM Media Inc., Roberto Mitrotti, Writer/Director/Producer
SMPTE (Society of Motion Picture and Television Engineers), Ujwal N. Nirgud Kar, Member
Sundance Channel Programming and Creative Affairs, Laura Michalchyshyn, Executive Vice President and General Manager
The Hollywood Hill, Ariel Hauter, Executive Director
Tree Media Group, Leila Connor Petersen, President and Co-Founder
U.S. Green Building Council, Michelle Moore, Vice President
WEA Corp., Warner Music Group’s U.S. sales and retail marketing company, Mike Jbara, Executive Vice President and CEO

Sponsors Include:

Title Sponsors: NBC Universal, GM, IBM, Subway

Gold Sponsor: COPAN Systems

Exhibit Sponsors: Capstone Turbine Corporation, LSSP Corporation

Workshop Sponsor: Akzo Nobel

Contributing Sponsors: White Tiger Printing

Supporting Sponsors: BASSETT

Media Partners: FixingThePlanet.com, LOHAS, Ecorazzi, Currie Technologies

To view the entire agenda, go to www.hollywoodgoesgreen.com or call 310-566-7745. Tickets will offer special discounts for guilds, trade associations and non profit organization members.

About iHollywood Forum, Inc.™

Founded in 2000, Los Angeles-based iHollywood Forum, Inc. produces roundtables and business summits about Hollywood, business and technology. The summits attract a diverse mix of Hollywood and technology executives, entrepreneurs, technology executives, attorneys and others to learn and make deals in an intimate environment. Sessions are moderated by top journalists and analysts. View the website at http://www.ihollywoodforum.com/.

Press Information:

Advance Press Interviews:

Press can contact Anthony Turk to arrange interviews with Zahava Stroud, event founder, and other speakers.

Contact:

Anthony Turk, Turk Entertainment

(323) 934-2727

turk@TurkEntertainmentpr.com

Press Request for Cocktail Party and Summit:

Press request for the events are for qualified editorial media and available through pre-registration ONLY. Journalists and analysts can submit their press credentials by sending an email to jay@ihollywoodforum.com with press outlet in advance as space is limited. Priority admission will be given to pre-registered press.

Contact:

Jay Aguila

iHollywood Forum, Inc.

(310) 566-7743

jay@ihollywoodforum.com