GM-Chevy Hoping That Malibu Holds Off Toyota - VIDEO STORY
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DETROIT - November 9, 2007: General Motors thinks the Camry has
According to GM, to succeed in the mid-size market, there is a formula one must follow – create a vehicle that looks expensive but has a substantially reduced price tag. Automotive journalists say another factor is marketing. GM officials say they know the Malibu will not dominate the mid-size auto industry, however, they do hope to garner positive attention.
To watch the complete Malibu introductory press conference at the 2007 Detroit Auto Show click the PLAY button below