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Bob Lutz to Speak at Western Automotive Journalists, Receive Award

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Is a "new day dawning" for General Motors? Be there Wednesday to find out.

EDITOR'S NOTE: Several videos with Bob Lutz are embeded below for general background information.

SAN FRANCISCO - November 9, 2007: When the history of the automotive industry at the end of the 20th Century and the beginning of the 21st is written, one person is going to deserve a chapter of his own -- Bob Lutz. The man who was a key member of the team that revived Chrysler in the 1990s is now engaged in what has to be the biggest challenge of his extensive career - turning the largest car company in the world - General Motors - into a company that makes cars and trucks consumers want and are willing to pay a premium for.

This is a challenge that many who were already past retirement age might have passed on, but not Bob Lutz. Meet the man who was behind the Dodge Viper, a man who can drive anything from a huge 1950s Chrysler 300 to piloting his own ex-Eastern European Military Jet.

Mr. Lutz will be addressing the Western Automotive Journalists dinner meeting this Wednesday, November 14th, at the Westin Hotel in Burlingame, CA, to talk about the future of GM and his view of the state of the automobile industry. In addition, The Auto Channel will be presenting a special "ANTI-GRAVITY" achievement award to Mr. Lutz for "Soaring Above the Mundane."

The Auto Channel will also be videotaping the entire presentation for later airing on

A limited number of seats are still available. For more information and reservations visit the Western Automotive Journalists' website ( by CLICKING HERE.