Dealer Impact Introduces Proactive Websites With SiteCast(TM) Technology

DES MOINES, Iowa, Nov. 7, 2007 -- Dealer Impact Systems, makers of the iDeal Digital Marketing System for automotive dealerships, today introduced SiteCast technology, a suite of tools that turn otherwise reactive websites proactive.

SiteCast technology includes Dealer Impact's Virtual Notification System and Autopilot tools, which together give auto dealerships the opportunity to push a steady stream of marketing messages out to their customers and prospects.

"Websites have traditionally been reactive tools. They just sit out there in cyberspace waiting for someone to come along and visit. But with SiteCast, a website actively goes looking for new customers and prospects, inviting them to visit, thus dramatically increasing traffic to your dealership," said Brian Cox, Dealer Impact President.

Dealer Impact will begin packaging SiteCast Technology for websites immediately.

"We offer video, flashy animations, virtual test drives and all the other things dealerships are adding to their websites to help keep customers on their site, but we believe proactivity is the one than can have the most tangible effect on traffic. If your site doesn't have any visitors, what good is a flashy video?" said Cox.

Dealer Impact Systems assists more than 300 automotive dealerships from across the country to attract, close and retain more customers through a variety of innovative digital marketing technologies and strategies. These tools and strategies are combined in Dealer Impact's iDeal Digital Marketing System, a comprehensive suite of digital marketing tools.