Cobalt Appoints Anna Zornosa as EVP and GM of Dealix
SEATTLE--The Cobalt Group, Inc., the leading provider of marketing services to the automotive industry, today announced that it has named Anna Zornosa as Executive Vice President and General Manager of Dealix. She will be responsible for the overall management and strategic direction of Dealix with a focus on accelerating growth through product enhancements and line extensions. At the helm of the most successful provider of sales leads to auto dealers, Zornosa will bring a commitment to the consumer experience that will drive continuous improvement in the quality of sales opportunities Dealix provides to our dealers.
Anna Zornosa is a seasoned CEO and General Manager, who most recently served as Vice President & General Manager, Yahoo! Personals, responsible for overall management and strategic direction of Yahoo! Personals. At Yahoo! Personals she created a team that drove the introduction of new features based on a new product platform, doubled customer satisfaction, and introduced new revenue streams from advertising and business development partnerships. Zornosa’s experience driving consumer-oriented internet operations spans entrepreneurial as well as established business environments. Prior to Yahoo!, Zornosa served as Chief Marketing Officer of Knight-Ridder Digital, a unit of newspaper giant Knight-Ridder, Inc. Zornosa has also served as president and CEO of Topica, Inc., a venture-backed email services provider, and held senior posts at Women.com and PointCast, Inc.
“In the automotive leads business, companies that focus on optimizing the consumer buying experience will be the ones that prosper,” said John Holt, Cobalt CEO. “I am confident that Anna Zornosa’s leadership will make Dealix a more valuable partner to our dealer and OEM customers, as we continue to enhance both our new and used car lead platforms.”
“Third party leads are, and will remain, an essential element of an auto dealer’s online strategy,” said Zornosa. “Cobalt’s leadership across all dimensions of a dealer’s digital marketing mix provides a powerful platform to bring new approaches and improved measurement from lead creation through sale. I am thrilled to join Cobalt as the world’s largest retail category embraces digital marketing.”
A frequent speaker at industry conferences, Zornosa has been recognized for her work. In 2000, PR Week honored her team at Women.com with the Public Relations Campaign of the Year award. The Advertising Women of New York presented the company with an AWNY Award for advertising that same year. In 1997, Advertising Age named Zornosa a “Digital Visionary.”
About The Cobalt Group
The Cobalt Group is North America’s leading provider of automotive marketing services. For more than a decade, Cobalt’s exclusive mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profits. Cobalt provides marketing services to more than half the automotive dealerships in the United States, Canada and Mexico and is endorsed by more than two-thirds of the world’s major automotive manufacturers. Cobalt is endorsed by the American International Automobile Dealers Association (AIADA).
Cobalt’s Dealix division provides automobile dealerships, large dealer groups, and automotive manufacturers with the most efficient, cost-effective way to acquire customers. Dealix’s InvoiceDealers.com is one of the industry’s leading automotive portals and the largest source of Internet sales leads processed through the Dealix Lead Trading PlatformSM, a suite of proprietary technology products and business solutions. Dealix delivers thousands of serious new- and used-vehicle buyers to dealer customers daily, boosting sales while keeping customer acquisition costs low.