Zoom Media & Marketing Wins Adweek Buzz Award
NEW YORK--Zoom Media & Marketing, a targeted out-of-home media and experiential marketing company, announced today that it won the 2007 AdweekMedia Buzz Award for Event Marketing. The recognition is one in a series of awards that the company has recently received for creative excellence.
The winning campaign, developed in conjunction with Omnicom’s BBD&O, was for Jeep (a Chrysler LLC brand) during the 2007 Winter X Games. The focus of the event was Zoom‘s “Tag Shop” which consisted of a two-level garage customized with Jeep graphics by graffiti artists. While listening to a live DJ, garage visitors worked with the artists to create custom designs in one-on-one sessions. Participants received their own name or catch phrase rendered in a cutting-edge “tag” design and had it placed on giveaway items including courier bags and posters. The event also included ski-equipment raffles as well as autograph signings by Winter X athletes.
“The AdweekMedia Buzz Award is a terrific recognition and we’re thrilled the Tag Shop was recognized as a great event activation concept,” said Patrick West, Vice President of Experiential Marketing at Zoom Media & Marketing. “Our creative team had to work extremely fast to develop and implement the campaign but it clearly had a strong impact for Jeep and their target audience.” West noted the program was so successful that Jeep has renewed the campaign for Winter X in 2008.
AdweekMedia's Buzz Awards were given at Nielsen Business Media’s 2007 Next Big Idea Conference on October 30th. Neilsen is the parent company of Adweek, the weekly trade publication.
About Zoom Media & Marketing
Zoom Media & Marketing operates in an indoor network of over 5,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 40,000 billboard locations throughout North America, Zoom is owned by Telemedia, a North American media holding company. For more information, visit www.zoommedia.com.