The Hankook Tire Ferrari!
... Please note that it's Hankook Tire Co., Ltd., not Lpd as we had it
before. Also, I've got a few new images of the Hankook Ferrari if you'd
like them. Definitely a cool stand-alone image.
Chris
For Immediate Release
HANKOOK TIRE SIGNS SPONSORSHIP AGREEMENT WITH CORSA MOTORSPORTS
WAYNE, N.J. (Oct. 31, 2007) - Hankook Tire Co., Ltd. and Corsa
Motorsports have reached an agreement for Hankook to be a sponsor and
the exclusive tire supplier for Corsa Motorsports and will compete in
the 2008 American Le Mans Series (ALMS) in the GT2 Class.
ALMS is the premier road racing competition in North America. The
sponsorship within the series will be a showcase for Hankook performance
tire technology. It is the logical next step in the marketing and
brand-building efforts to position Hankook as a market-driven
technology-focused global brand.
"For Hankook, this is about showcasing our technology on the premier
stage of road racing," said Bill Bainbridge, Director of Brand
Communication for Hankook Tire America Corp. "We are as devoted to
winning on race day as Corsa Motorsports."
"Our agreement with Hankook puts us back in the game with a partner who
is fully committed to putting the most competitive car out there," said
Steve Pruitt, Team Principal, Corsa Motorsports. "We have some of the
most technologically advanced cars on the track; we want to transfer
that technology to the asphalt to put us in the best position to make it
to Le Mans."
The No. 48 Corsa Motorsports Ferrari F430 LMGT will begin the 2008
campaign in the GT2 class for the 2008 ALMS season with Hankook Tires on
March 15 at the Mobile 1 Twelve Hours of Sebring in Sebring, Fla.
"Hankook has been a wonderful partner in our IMSA Lites category and not
only will they continue in that role but we welcome them with open arms
as they step up into the American Le Mans Series ultra competitive GT2
Class," said Scott Atherton, President and CEO of ALMS. "There's no more
relevant motorsports test for manufacturers - and that certainly goes
for tire manufacturers - then developing and proving the technology,
quality and durability than in the GT categories of the ALMS. I want to
congratulate and thank Hankook for their great past investment and
especially for this new initiative in our series."
In a survey done by Road & Track Magazine, 88 percent of respondents
felt auto manufacturers that participate in the ALMS produce vehicles
and products with engineering that is superior to that of
non-participating auto manufacturers.
About Hankook Tire America Corp.
Headquartered in Wayne, N.J., Hankook Tire America Corp. is a
technology-focused, market-driven company that markets and distributes a
complete line of high performance and ultra-high performance passenger
tires, light truck, SUV tires, as well as medium truck and bus tires to
more than 400 independent dealers through 3000+ retail sales locations
in the United States and Canada. For more information, please visit
Hankook Tire's web site at: www.hankooktireusa.com
<http://www.hankooktireusa.com/> .
About Corsa Motorsports
Corsa Motorsports was founded in 2005. The Utah-based professional
sports car racing team maintains its headquarters at Miller Motorsports
Park. It constructed the first Ferrari F430 to compete in the GT class
of the Grand AM Rolex Series and campaigns an F430 LMGT in the American
Le Mans Series.
About the American Le Mans Series
The American Le Mans Series draws on the heritage of long- distance
"endurance" sports car racing in both Europe and the United States as
exemplified by the historic 24 Hours of Le Mans. The 10- race domestic
series includes the 12 Hours of Sebring - a U.S. fixture since 1952 -
plus events at the country's premier road circuits, including Road
America, Mid-Ohio Sports Car Course, Laguna Seca, Lime Rock Park and
Road Atlanta.
Media Contacts:
Bill Bainbridge Chris O'Connell
Lucy Capurro
Director of Brand Communication Senior Account Executive
Account Executive
Hankook Tire America Corp Phone : 818-992-4353
Phone : 818-992-4353
Phone: 973-633-9000 x 531 Fax : 818-992-0543
Fax : 818-992-0543
wbainbridge@hankooktireusa.com coconnell@jmprpublicrelations.com
lcapurro@jmprpublicrelations.com
Chris O'Connell
JMPR Public Relations
Senior Account Executive
Office: (818) 992-4353
Mobile: (310) 266-7278
www.JMPRpublicrelations.com