American Honda Reports Record October 2007 Sales
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Accord, Civic, Fit and Odyssey post largest gains
TORRANCE, Calif., Nov. 1 -- American Honda Motor Co., Inc., posted record October sales of 114,799 Honda and Acura vehicles, surpassing the previous October 2005 record of 110,895, the company announced today. Based on the daily selling rate*, October sales declined 0.2 percent due to one additional selling day compared to last year.
Year-to-date, American Honda sales increased 2.5 percent to 1,308,319. Honda Division year-to-date sales increased 4.3 percent to 1,158,707.
Honda Division posted record October sales of 101,913, up 3.4 percent compared to last year. October records for individual models included the Odyssey with sales of 14,451, up 24.4 percent, and the Fit, with sales of 4,868, up 67.3 percent for the month. Sales of the Accord increased 25.8 percent to 30,936. Sales of the Civic increased 7.3 percent to 23,809. Honda Division total car sales increased 19.8 percent to 59,921.
"Car sales are gaining momentum and response to the new Accord has been positive," said Dick Colliver, executive vice president of American Honda. "Car sales are up for a variety of reasons, but the number one reason is that compelling products with inherent value generate consumer interest."
Acura Division posted sales of 12,886 with a new October record set for the RDX sport utility vehicle. Sales of the RDX increased 9.5 percent to 1,937. Sales of the MDX sport utility vehicle increased 5.4 percent to 4,855. Record Acura Division light-truck sales increased 6.5 percent to 6,792. October sales of the TL luxury performance sedan totaled 3,421; the TSX sports sedan totaled 2,308.
* The daily selling rate (DSR) is calculated with 26 days for October
2007, versus 25 days for October 2006. Year-to-date, the DSR is
calculated with 256 days for 2007, versus 255 days for 2006. All
percentages reflect DSR.
For more information about Honda vehicles, please visit http://www.honda.com/. For media inquiries, please go to http://www.hondanews.com/.
American Honda Vehicle Sales For October 2007
Month-to-Date Year-to-Date
October October DSR** October October DSR**
2007 2006 % Chg. 2007 2006 % Chg.
American Honda Total 114,799 110,624 -0.2% 1,308,319 1,271,134 2.5%
Total Car Sales 66,015 57,835 9.8% 743,794 722,847 2.5%
Total Truck Sales 48,784 52,789 -11.1% 564,525 548,287 2.6%
Honda Total Car
Sales 59,921 48,088 19.8% 661,405 604,454 9.0%
Honda Total Truck
Sales 41,992 46,659 -13.5% 497,302 501,713 -1.3%
Acura Total Car
Sales 6,094 9,747 -39.9% 82,389 118,393 -30.7%
Acura Total Truck
Sales 6,792 6,130 6.5% 67,223 46,574 43.8%
Domestic Car Sales * 50,402 45,312 7.0% 603,212 574,928 4.5%
Honda Division 46,981 39,522 14.3% 554,719 514,864 7.3%
Acura Division 3,421 5,790 -43.2% 48,493 60,064 -19.6%
Domestic Truck Sales * 34,752 32,376 3.2% 401,792 411,850 -2.8%
Honda Division 27,960 26,246 2.4% 334,569 365,276 -8.8%
Acura Division 6,792 6,130 6.5% 67,223 46,574 43.8%
Import Car Sales 15,613 12,523 19.9% 140,582 147,919 -5.3%
Honda Division 12,940 8,566 45.3% 106,686 89,590 18.6%
Acura Division 2,673 3,957 -35.0% 33,896 58,329 -42.1%
Import Truck Sales 14,032 20,413 -33.9% 162,733 136,437 18.8%
Honda Division 14,032 20,413 -33.9% 162,733 136,437 18.8%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 101,913 94,747 3.4% 1,158,707 1,106,167 4.3%
Fit 4,868 2,797 67.3% 45,953 23,099 98.2%
Accord * 30,936 23,645 25.8% 332,815 302,067 9.7%
Memo: Accord
Hybrid 243 287 -18.6% 3,051 4,924 -38.3%
Civic * 23,809 21,343 7.3% 278,764 272,886 1.8%
Memo: Civic
Hybrid 2,286 2,288 -3.9% 26,114 26,637 -2.3%
S2000 308 294 0.7% 3,860 5,685 -32.4%
Insight 0 9 3 717 -99.6%
FCX 0 0 10 0
Odyssey * 14,451 11,172 24.4% 144,718 150,550 -4.2%
Pilot * 5,920 8,335 -31.7% 101,383 127,672 -20.9%
CR-V * 16,780 20,413 -21.0% 184,003 136,437 34.3%
Element * 2,269 3,314 -34.2% 30,234 45,016 -33.1%
Ridgeline 2,572 3,425 -27.8% 36,964 42,038 -12.4%
Acura Division Total 12,886 15,877 -22.0% 149,612 164,967 -9.7%
RSX 0 761 295 16,158 -98.2%
TL * 3,421 5,790 -43.2% 48,493 60,064 -19.6%
TSX 2,308 2,209 0.5% 28,315 32,046 -12.0%
RL 365 987 -64.4% 5,284 10,068 -47.7%
NSX 0 0 2 57 -96.5%
MDX * 4,855 4,429 5.4% 47,809 41,808 13.9%
RDX * 1,937 1,701 9.5% 19,414 4,766 305.8%
Selling Days 26 25 256 255
* Honda and Acura vehicles are made of domestic and global sourced parts
** Daily Selling Rate