Bentley Motors Announces Launch of 'Crewe Genuine Parts' Website
* www.crewegenuineparts.com supplies parts for all Bentley and Rolls Royce cars produced at the company's Crewe, England factory from 1955 to present
* More than 50,000 Crewe Genuine Parts in stock with capability for delivery to the Authorized Bentley Retailer network in 43 countries
* The world's largest source of fully warranted replacement parts for Bentley and Rolls-Royce vehicles
AUBURN HILLS, Mich., Oct. 31 -- Bentley Motors today announced the launch of www.crewegenuineparts.com, the company's newly launched web portal, which will allow public access to more than 50,000 genuine replacement parts for all Bentley and Rolls-Royce cars produced at the company's Crewe, England factory from 1955 to the present day.
The new web portal is an outgrowth of Bentley's efforts to ensure that the value of customers' Crewe-built vehicles are maintained by using only genuine replacement parts. It is but one example of the company's commitment to providing customers of Crewe-built vehicles the very best ownership experience, even long after the initial sale.
"The launch of our new Crewe Genuine Parts website is a true milestone in our customer satisfaction efforts," said Carol Glynn, General Manager of Aftersales, Bentley Motors, Inc. "Since more than 75 percent of Crewe-built Bentley's and Rolls-Royces are still on the road today, there continues to be an active customer base in search of genuine replacement parts."
Every Crewe Genuine Part is designed and manufactured to the same specification as the original, with safety and reliability ensured. Each part comes with a comprehensive warranty that covers replacement of defective components for 12 months if fitted outside Bentley's dealer network, or a full three years if fitted at one of the company's 40 retail outlets in North America.
"Most customers wouldn't expect an OEM to stock a water pump for their 1965 model automobile," said Glynn. "But Crewe Genuine Parts is not just any parts supplier because Crewe-built Bentley's and Rolls-Royce's are not your typical automobiles. We're proud to be able to supply our customers with 50-plus years of replacement parts befitting of their handcrafted automobile."
Bentley's Crewe, England factory has been home to Bentley branded vehicles since 1946 and was the manufacturer of Rolls-Royce branded product through August 2002 when the last Rolls-Royce product rolled off the line at Crewe. More than 100,000 Bentley's and Rolls-Royce's have been produced at Crewe, making the formation of www.crewegenuineparts.com even more important to a widening network of customer needs.